SNAPSHOT: Trends to Check Out This Week

Posted by Mitchell Communications Group on November 8, 2016


Are you looking for a quick dose of industry trends?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

“If you don’t tell your story, someone else will.” - Unknown
Stop. Read. Learn.  Here are five things to think about:
1. Brands Join Cubs’ Celebration
With the Chicago Cubs’ momentous World Series win, many prominent brands have been quick to offer their own unique tributes. Check out AdWeek’s article for examples of brands’ tweets commemorating the Cubs breaking its 108 year drought.
– AdWeek, How Brands Took to Twitter to Celebrate the Cubs’ First World Series Title in 108 Years
2. NRF Predicts Rush of Holiday Shoppers in the Weeks Following Presidential Election
According to a National Retail Federation, more than a quarter of consumers say the election will impact their spending plans for the holidays, with 43% saying they are being more cautious with their spending due to the uncertainty of the election season. However, NRF predicts that, ultimately, consumers will spend an average of $935.58 during the 2016 holiday shopping season, second only to the record total spending in 2015.
“Everywhere you turn — whether you’re picking up a newspaper or watching television — political advertisements are taking up ad space that retailers typically use to get holiday shopping on the minds of consumers across the country,” NRF President and CEO Matthew Shay said. “Once the election has passed, we anticipate consumers will pull themselves out of the election doldrums and into the holiday spirit.”

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– National Retail Federation, Retailers to Prepare for Post-Election Holiday Shopping
3. Millennials and Gen X Have the Potential for Big Impact at the Polls
Baby Boomers and prior generations have cast the vast majority of votes in every presidential election since 1980. That may be changing, because, as of July, an estimated 126 million Millennial and Gen X adults were eligible to vote, compared with only 98 million Boomers and other adults from prior generations. However, eligible voters don’t always translate into actual voters. Whether Millennial and Gen X adults outnumber Boomers and other generations at the polls in this presidential election will hinge on voter turnout.

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– Pew Research Center, This may be the last presidential election dominated by Boomers and prior generations
4. Facebook Hits Milestone of 1 Billion Mobile-Only Facebook Users
Facebook reached a milestone of having more than one billion people check Facebook only on their mobile device in the third-quarter. To put this in perspective, when Facebook first started reporting mobile-only monthly active users four years ago, it only had 157 million of them, and about 1 billion monthly active users. With the new third-quarter results, nearly 1.8 billion people logged onto Facebook at least once a month, so mobile-only users account for a large portion of active users.
“These are people who only engage with Facebook on mobile now. That number is roughly eight times higher than the number who only use a computer, so there’s been this complete reversal of the trend from a few years ago here in a fairly short period of time,” said Jan Dawson, chief analyst with Jackdaw Research.
– USAToday, 1 billion people check Facebook only on mobile
5. What Does 2017 Hold in Store for the Workplace?
Forbes predicts trends for 2017 in the workplace. Examples include:
·         Companies focus on improving their candidate and employee experiences.
·         The blended workforce is on the rise.
·         Millennials meet Generation Z in the workplace.
See article for complete list of trends.
– Forbes, 10 Workplace Trends You'll See in 2017


Topics: trends