SNAPSHOT: Trends to Check Out This Week

Posted by Mitchell Communications Group on October 25, 2016


Are you looking for a quick dose of industry trends?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” - CBSMarketwatch
Stop. Read. Learn.  Here are five things to think about:
1. What Are America’s Favorite Halloween Candies?
Evidently, Arkansans like Skittles, those living in Illinois prefer Snickers, and Sweet Tarts is the candy brand of choice in New York. Influenster surveyed more than 40,000 people to determine America’s favorite Halloween candies. Across the board, Reese’s Peanut Butter Cups received the highest number of votes. The candy of choice in the most number of states was the polarizing Halloween staple – Candy Corn.
Americas Fav Halloween Candy.png
– Influenster, America’s Favorite Halloween Candy State By State
2. AT&T Announces Mega-Merger with Time Warner
On Saturday, AT&T officially announced plans to buy Time Warner for more than $85 billion. Time Warner has an entertainment portfolio of television networks including HBO, CNN, TBS and TNT, as well as the Warner Bros. film studio. The company also owns a 10 percent stake in video streaming site Hulu. AT&T Chairman and CEO Randall Stephenson told CNBC on Monday that the telecommunications giant's mega-deal to buy Time Warner is a "pure vertical integration” and that the companies do not compete anywhere. "The world of distribution and content is converging and we need to move fast and if we want to do something truly unique, begin to curate content differently, begin to format content differently for these mobile environments, and this is all about mobility," Stephenson said.

– CNBC, AT&T, Time Warner CEOs say mega-merger is all about speed and mobility
3. Halloween Spending Expected to Reach Record High of $8.4 Billion
More than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93, up from last year’s $74.34, according to National Retail Federation’s Halloween survey. Total spending is expected to reach $8.4 billion, an all-time high in the history of NRF’s annual survey. Top Halloween costumes this year are action/superhero, with princesses coming in second and animals coming in third. Millennial consumers are now the most likely of all adult generations to participate in Halloween, and they’re one of the top spenders on Halloween costumes. NRF reasoned that part of the increased interest in Halloween among Millennials is social media and the plethora of costume ideas on Pinterest and YouTube.
Halloween Celebration Plans.png
– National Retail Federation, Halloween Headquarters
4. Girl Scout Cookie Flavored Cereals To Hit Shelves in January
General Mills has confirmed it will debut a new line of Girl Scout cookie-flavored cereal in January. Consumers will be able to choose from two varieties: Thin Mint and Caramel Crunch (Samoas-flavored).
– Thrillist, Brace Yourself, Girl Scout Cookie Cereal is Coming
5. Executive Interview: Barbie Revamp Leads to Positive Brand Sentiment
Ad Age: Barbie has retained the same body aesthetic until recently, when the brand incorporated ethnic and size diversity. Why did she need an image overhaul?
Ms. Juliana Chugg (Exec VP-Chief Brand Officer): Sales of Barbie had been declining, and Barbie had not moved forward in representing consumer values around diversity and inclusion and acceptance—she had always been this unattainable figure that was, quite frankly, not a healthy body representation. We were getting a lot of feedback from parents, mothers in particular, saying Barbie's body type was not constructive in creating positive body values. The campaign really focused not on what Barbie possessed, but what she enabled. It gave the campaign a lot more strength and advocacy when we demonstrated we're supportive of different body shapes, whether curvy, petite or tall.
See article for complete interview.
– AdAge, Behind Barbie’s Brand-New Bag: Mattel Exec on Revamping Iconic Doll