Introducing Gen Z: 3 Ways Brands Can Connect With This Key Consumer Segment

Posted by John Gilboy on May 25, 2018

Over the past decade, Millennials have come to command obsessive attention from cultural critics and marketers alike. But with the oldest members of the “selfie generation” now entering their late 30s, the spotlight is once again shifting to a younger generation of economic disruptors: Generation Z.

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Topics: Consumer Insights, influencer marketing, Insights, Digital

SNAPSHOT: TRENDS AND HEADLINES TO CHECK OUT THIS WEEK

Posted by Mitchell Communications Group on April 27, 2018

Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

 

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Topics: trends

How Becoming a Mom Made Me a Better Leader

Posted by Sarah Clark on March 8, 2018

High stress. High stakes. A world of responsibility resting squarely on your shoulders. Long hours, few breaks. Sleepless nights. But worth it day after day because the rewards far outweigh the effort. When compared side-by-side, job descriptions for ‘business team leader’ and ‘mother’ are very similar. Both roles require agility, patience, active listening and flexibility.

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Topics: Leadership

How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: influencer marketing, Marketing, Innovation