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  • SXSW2
    #SXSW: Listening, Disruption & What’s Next #SXSW: Listening, Disruption & What’s Next

    #SXSW: Listening, Disruption & What’s Next

#SXSW: Listening, Disruption & What’s Next

Mitchell’s tour of SXSW continues. Today, our team examines listening, content development, mobile, disruption and what’s coming next. Jessica Dove, Digital Account Manager Nonverbal cues that we send through our digital assets are as important, if not more important than our written content. When creating a website or piece of digital marketing material, we usually think about what we want to say, but we need to put just as much attention to how we are saying it through the nonverbal components. In the workshop Digital Body Language, we examined how online users decide within the first seconds if they like, trust and want to buy from you. Digital assets that make up your first […]
  • SXSW
    #SXSW: Where Change, Innovation & Local Meet #SXSW: Where Change, Innovation & Local Meet

    #SXSW: Where Change, Innovation & Local Meet

#SXSW: Where Change, Innovation & Local Meet

Mitchell has converged on SXSW in Austin, TX. As each day of sunshine, networking and learnings ends, we’ll be sharing the trends and insights that stood out. Today, our team touches on change, creativity, influencers, innovation, consumers and local engagement. Jessica Dove, Digital Account Manager In the workshop, Real Lessons in Working with Digital Influencers, we discussed the evolving state of influencer engagement. A recent Variety survey showed that YouTube stars are more influential than traditional celebrities. Research by Influicity showed that top rated primetime TV […]
  • SXSW
    Ready, Set… SXSW Ready, Set… SXSW

    Ready, Set… SXSW

Ready, Set… SXSW

The 29th annual South by Southwest (SXSW) is upon us. More than 30,000 attendees will flock to Austin for all things interactive, film and music. This year’s conference will offer more than 1,000 sessions and over 2,500 speakers on topics ranging from big data to gamification. What’s in store at this year’s SXSW? Mitchell will have boots on the ground – and these are some of the sessions, workshops and activities we’re looking forward to: Big Data Big data may not be this year’s buzzword, but the potential uses have only increased. Data-driven experiences and storytelling will again be a theme at SXSW. Big Data Made Actionable. No Really, It’s Possible
  • Fempowerment
    Marketing to Women: The Rise of Fempowerment Marketing to Women: The Rise of Fempowerment

    Marketing to Women: The Rise of Fempowerment

Marketing to Women: The Rise of Fempowerment

It takes each of us to foster a culture where all voices are heard and differences embraced. It takes each of us to – as this year’s official International Women’s Day theme communicates – Make It Happen. Celebrated in a short list of countries since the early 1900’s, International Women’s Day (IWD) has become recognized globally as a day to embrace and amplify the economic, political and social achievements of women past, present and future. The new millennium has marked a significant shift in women’s equality and emancipation. More women than ever before are going into the fields of science, engineering and technology, starting their own businesses and serving in senior leadership roles. Women are achieving financial independence and gaining fairer recognition […]