4 Things That Will Inspire You About Today's PR Landscape

Posted by Mitchell Communications Group on October 18, 2016

The PR and media landscape has transformed dramatically from what it was even five years ago. As our industry evolves and we sharpen new ways to communicate and reach consumers, here are 4 thought-provoking reminders to inspire you today:

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Topics: trends

103 Takeaways from 2016 ICCO Global Summit

Posted by Mitchell Communications Group on October 10, 2016

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in twenty-eight countries across the globe: from Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 2,000 PR firms. And Elise Mitchell proudly represents Mitchell and the Dentsu Aegis Network as ICCO Vice President and President-elect.

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Topics: Leadership, inspiration

Elise Mitchell Honored by Women's Foundation of Arkansas

Posted by Mitchell Communications Group on September 26, 2016
This past week, the Women’s Foundation of Arkansas hosted its 18th annual Power of the Purse luncheon in Little Rock. The luncheon featured an impressive lineup of women, honoring our own Elise Mitchell as the 2016 Woman in Business, Angela Moody as the 2016 Woman in Philanthropy, and - new to this year’s event - Colette D. Honorable as the recipient of the First Lady’s Woman in Public Service Award. {Photo, L-R: Event Co-Chair Warwick Sabin, Arkansas First Lady Susan Hutchinson, Colette D. Honorable, WFA Executive Director Anna Beth Gorman, Angela Moody, Event Co-Chair Jessica Sabin, Elise Mitchell}
We are incredibly proud of Elise and how she continues to inspire the business community in Arkansas and beyond with her entrepreneurial spirit.
This video was produced by the Creative Team at Mitchell and shared at the luncheon as Elise was recognized as 2016 Woman in Business.
Congratulations, Elise!
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Topics: Mitchell Team

Our Favorite Empowerment Campaigns – Tell Us Yours

Posted by Mitchell Communications Group on September 21, 2016

Whether you call it #Femvertising or FEMpowerment or good ‘ole Girl Power – WE call it inspiration. At Mitchell we are huge fans of brands using their voices to celebrate women’s empowerment and gender equality – and these are a few campaigns we love. Add to the list with a comment, if we’ve left off your favorite.

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Topics: Creative, Culture, inspiration

Recipe for a Successful Food Photo Shoot

Posted by Mitchell Communications Group on September 20, 2016

Photo shoots can be tricky—getting the right people, equipment and props can be a challenge, especially when under deadline and on a budget. When food is the subject of the photo shoot, the job gets even more complex.

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Topics: Creative

Highs and Lows of iOS10

Posted by Mitchell Communications Group on September 16, 2016

It's HERE. iOS 10. As with nearly anything released by Apple, there is no shortage of opinions, criticism, or speculation -- and the Mitchell team is no exception!

Some have updated and others haven't, but Ann and Brantly give us their Highs and Lows after the first few days.

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Topics: Digital and Social, trends

Forging Authentic Customer Connections Through Digital and Social Engagement

Posted by Sarah Clark on September 15, 2016

For years, the restaurant industry has relied heavily on a variety of marketing tools to help attract and retain customers. From value-driving coupons to timely promotions to loyalty programs, the options are abundant — yet it’s gotten harder for many restaurants to keep the right customers continually coming through their doors.

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Topics: Digital and Social

SNAPSHOT: Trends to Check Out This Week

Posted by Mitchell Communications Group on September 14, 2016

Are you looking for a quick dose of industry trends?

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Topics: trends

How Mistakes Can Actually Build Your Reputation: A Chat with Author Jay Baer on his latest book “Hug Your Haters”

Posted by Elise Mitchell on August 25, 2016

It’s rare that I plan a vacation or dinner at a new restaurant without first checking in with the crowd.  Thanks to Yelp and Trip Advisor, I nearly always get a pretty good feel for what the rooms are like at the hotel I’m considering or the menu at the new tapas place in town. 

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Topics: Leadership, Branding

Unboxing The Trends: Shopping By Subscription

Posted by Anna VanHorn on July 19, 2016

Subscription boxes are a relatively new retail trend where specially curated collections of niche items are sent directly to your doorstep. They’re a way to let consumers try new products, while giving brands a valuable introduction to potential new customers. No matter what you’re into, there’s probably a subscription box out there for you. Beauty junkie? Check. Foodie? Check. Gamer? Check. Pet owner? Check. Music love? Check. Fashionista? Check, check, check…

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Topics: Marketing, trends