Demystifying AI: Why You Need It at the Hyperlocal Level

Posted by Sadie Schabdach on August 28, 2018

Artificial intelligence may be enjoying a shift from a niche technology to its current position as the digital marketing zeitgeist, but putting it into practice can still seem like a daunting proposition for retailers. Even Elon Musk, whose current scope of operations includes creating autonomous vehicles and mastering and monetizing space flight, has expressed some reservations about AI.

It’s natural for human beings to mistrust what we don’t understand. Because the decision processes of AI often involve complex algorithms, we’re not sure whether the results of those decisions will have the outcome we want. The reality, however, is that properly programmed AI has the capacity to process more data than a team of hundreds of humans working around the clock could ever hope to achieve.

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Topics: ripple, influencer marketing, Technology

Cannes Musings: Thriving in Complexity

Posted by Elise Mitchell on August 15, 2018

How Public Relations Helps Brands Navigate Uncertainty and Create Buy-In

This is part of a series featuring highlights from the 2018 Cannes Lions International Festival of Creativity. Elise represents Mitchell in her role as president of the International Communications Consultancy Organization. As ICCO president, she sat down with colleagues at the ICCO House of PR to discuss current trends and issues. She shares highlights here.

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Topics: Cannes, change management, inspiration, Authenticity

Cannes Musings: Emerging Technology Insights (video)

Posted by Elise Mitchell on August 1, 2018

How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign

 

From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.

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Topics: Cannes, industry headlines, analytics, DAN, trends, Innovation, Digital and Social, emerging technology

Cannes Musings: What It Takes to Win at Cannes (VIDEO)

Posted by Elise Mitchell on July 3, 2018

Winning a Lion is, in the minds of most marketing communications professionals, the equivalent of winning an Oscar or a Grammy.  Everyone wants to know: What does it take to win?

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Topics: Cannes, industry headlines, DAN, Insights, Innovation, Travel, Public Relations