PyeongChang 2018: What to Watch For During the Winter Olympics

Posted by Anna Keagy on February 9, 2018


Remember the “Miracle on Ice” by the U.S. hockey team against the Soviet Union in the 1980 Olympics?

How about the Jamaican bobsled team making its first Olympics and becoming a crowd favorite in the 1988 Olympics (and later memorialized in the film Cool Runnings)?

What about Tara Lipinski winning her gold medal in figure skating in the 1998 Olympics when she was only 15 years old?

These are just a few of the many iconic moments in Winter Olympic history. Starting this week, athletes from around the world are hoping to create iconic moments of their own in the 2018 PyeongChang Olympics.

Meanwhile, brands across a wide range of industries are hoping to make their own mark during the Olympics with unique and impactful marketing campaigns.


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Topics: consumer marketing, Branding, industry headlines

SNAPSHOT: Trends and Headlines to Check Out This Week

Posted by Mitchell Communications Group on February 2, 2018

Are you looking for a quick dose of industry trends and headlines?

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Topics: trends

How to Build a Strong Influencer Network That Will Weather a PR Crisis

Posted by Sarah Clark on February 1, 2018

If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.

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Topics: Public Relations, influencer marketing

The Impact of Nice

Posted by Cydnee Snodgrass on January 24, 2018

One missed flight connection, two very different customer service examples and three things to remember about the power of simply being nice.

On the way home from a recent work trip, I missed my connecting flight for the final leg by mere minutes.  I thought I would make it, since I could see the plane, and the jetway door was open. But, the gate agent declared the flight closed, shut the door with a flick of his hand, and the conversation that transpired between us after that point could be described, at best, as unsatisfying.

I headed toward the airport exit, hopeful for a cab and a hotel for what remained of the night. Two curbside check-in employees immediately asked how they could help and produced a bottle of water, which I accepted gratefully after the sprint through the airport. One gentleman looked for nearby hotels on his smartphone, and the other called a cab for me. When the cab arrived, they told the driver to take care of me, since it was apparent that I’d had a rough evening.

The irony of this story is that I was returning home from teaching a class in how to provide exceptional customer/client service. Both airport experiences were real world examples of what I had taught just the day before. Here are three takeaways from that class:

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Topics: Communication Strategy, training