NEW YORK CITY, Sept. 22, 2017 – The Association of Junior Leagues International, following a competitive review, has selected Mitchell, an award-winning full-service PR firm, to serve as PR agency of record. Mitchell will work with the League to help position it for the future, providing services in the areas of public relations, content strategy, executive positioning and thought leadership.
“Mitchell is uniquely qualified to serve as our AOR. We’re excited to embark on this partnership with the Mitchell team as they understand our mission to contribute to the development of women as civic leaders and agents of change in their communities,” said Susan Danish, president, The Association of Junior Leagues International.
Headquartered in New York City, The Association of Junior Leagues International has more than 150,000 members in 291 communities in the United States, the United Kingdom, Canada and Mexico. League members work at the forefront of social reform, tackling the toughest and most critical issues of the day—including refugee resettlement, childhood nutrition, human trafficking, foster care, juvenile justice, domestic violence, literacy and the environment, among others—for the purpose of enhancing the social, cultural and political fabric of civil society. Through its strategic partnership with Mitchell, The Junior League will look to continue its tradition as one of the largest, most effective women’s volunteer organizations in the world.
“The Junior League is a terrific addition to Mitchell, and we are proud that they selected us to help manage their public relations efforts,” said Sarah Clark, president, Mitchell. “Our team is looking forward to drawing on the agency’s knowledge and experiences as we work together to advance the important role the organization plays in communities across the countries where it works.”
As the PR flagship of the Dentsu Aegis Network, Mitchell is best known for expertise in consumer marketing, hyper-local activation and brand reputation on a national and global scale with brands including Kraft, Walmart, Canon, Procter & Gamble, Del Monte and Sam’s Club. The agency provides strategic insights, customized conversations and consumer engagement solutions that make real impact.
About The Junior League
Founded in 1901 by New Yorker and social activism pioneer, Mary Harriman, The Junior League is an organization of transformational female leaders who set bold goals, open their circles, disrupt convention and change the conversation for the betterment of civil society. Today, there are Leagues across the United States, Canada, Mexico and the United Kingdom.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com