Fayetteville, Ark., January 14, 2019 - Sadie Schabdach has been promoted to Chief Content Officer at Mitchell, the flagship PR agency of the Dentsu Aegis Network. All content, digital, creative, and production functions at Mitchell will be under her oversight. Schabdach will report directly to CEO, Sarah Clark.
“In the digital economy, successful brands engage in integrated storytelling that combines the power of data, digital and creative. At Mitchell, we are focused on delivering in all of these areas for our clients— and at an even faster pace,” said Clark. Sadie’s extensive knowledge of content and data analytics makes her the ideal candidate to lead this integrated team forward and help us innovate for our clients in the ever-changing communications landscape.”
Schabdach joined Mitchell in January 2018 to serve as Vice President of Digital, Data Analytics and Creative Innovation. Prior to joining Mitchell, Schabdach spent 11 years in New York and Chicago at the global advertising agency mcgarrybowen, also part of the Dentsu Aegis Network, where she led digital client development. Schabdach is an expert in building agile teams that can work across channels. She has worked with such clients as Verizon, Marriott, Chevron, Kraft, Anthem, A&B InBev and General Motors. At Mitchell, she and her team collaborate across the agency to support clients, including Walmart, Sam’s Club and P&G.
Schabdach began her career in digital advertising and web development at EVB in San Francisco. At EVB, she oversaw numerous accounts across a wide-variety of industries including Gaming, CPG, Financial Services, Education and Entertainment.