FAYETTEVILLE, Ark., November 15, 2017 – Today, Mitchell Communications announced the launch of Ripple, an innovative influencer marketing approach focused on relevant storytelling by micro-influencers. The launch of Ripple converges with Mitchell’s legacy of hyper-local expertise to bring a unique blend of targeting capabilities to the influencer marketing landscape.
“In the early days, influencer marketing was about finding a dozen bloggers willing to accept a flat fee and post a canned ad on their blogs. Those days are over. Consumers are savvy and they are loyal to brands with an authentic story to tell,” said Sarah Clark, Mitchell President. “Telling the right story through passionate advocates: that’s what drives results for your brand, and that’s why we built this tool. Ripple is different because at Mitchell we know relevance means ROI with today’s consumer. “
Through Ripple, the Mitchell team outlines program goals, identifies influencers by a strategic blend of demographic and psychographic filters including location, audience, and content relevance, and activates storytelling content across multiple channels. “Whether you want to reach foodies, households with kids, beauty consumers, travelers, couponers, or audiences in a specific market or community, we connect brands with micro-influencers who are seen as authorities among their loyal followings,” said Ann Newland, SVP and Digital Practice Lead, Mitchell.
With over 20 years of experience activating hyper-local campaigns for clients like Walmart, Mitchell has seen the proven value of highly targeted, customized communication and is uniquely positioned to deliver results in the micro-influencer space. “Our heritage in Hyper-Local has led us here,” Clark said. “Brand loyalty starts at the local level, and identifying influential voices in individual communities is the key. Moving forward, combining our expertise in hyper-local activation with our customizable approach to influencer marketing we’re able to offer our clients comprehensive targeting capabilities that connect with consumers where they are.”
Mitchell is a full-service, award-winning PR firm creating real connections between businesses, brands and people. As the PR flagship of the Dentsu Aegis Network (DAN), the fastest-growing agency network in the world, Mitchell is connected to more than 300 offices operating in more than 145 countries. Mitchell is headquartered in Fayetteville, Arkansas with additional presence in New York, Boston and Nashville. More information about the agency is available at www.mitchcommgroup.com.