Spring has sprung; time to get creative

Posted by Mitchell Communications Group on March 19, 2014

“Never cut a tree down in the wintertime. Never make a negative decision in the low time. Never make your most important decisions when you are in your worst moods. Wait. Be patient. The storm will pass. The spring will come.” -- Robert H. Schuller

The first day of spring is the most symbolic of the seasons. It represents the end of the winter, the thawing of the ground, the rebirth of nature. But it is also symbolic for life, itself.


I’ve always thought New Year’s resolutions were a mistake. The new year arrives during the dead of winter, when the air is cold and most people leave their homes just for work or school. Sure, there are plenty of winter adventures available, but for the most part winter is a time to hunker down and stay inside.

Spring, however, is the time of rebirth and a return to activity. When I was young, spring meant the start of baseball and the boys of summer and lazy days at the ballpark in the sun. As an adult, it means the opening of the swimming pool and regular tee times at the golf course. It is the perfect time to find some new enthusiasm, a change direction or to forge ahead on a well-planned path.

This isn’t only true for individuals, but for businesses as well. Certainly business is a 52-week-a-year proposition, but spring is the perfect time to capitalize on your employees’ renewed energy. The warmer weather and exposure to sunlight has numerous health benefits, including reduction of depression, better sleep and more energy. What better time as a company to try something innovative?

This is particularly true this year, after the brutal winter many parts of the country have endured.

But now the clocks have sprung forward, the days are getting longer and the flowers are starting to peak out of the thaw. Welcome spring; it’s been far too long since we last talked.

What does the change in the season mean to you? Tell us in the comments below, or tweet your responses using the hashtag #mcgblog.