Content That Connects: Finding and Leveraging Local Stories to Drive Better Results

Posted by Mitchell Communications Group on November 22, 2013

The battle for brand success is won or lost every day one consumer and one community at a time. Consumers make choices every day to meet their needs. They are bombarded with messages, brand promises, deals and offers – all delivered in countless ways all the time.

How can companies break through the clutter as they compete for customers’ attention and loyalty? This question was debated recently by a panel at the Holmes Global PR Summit in Miami.

Mitchell’s president, Sarah Clark, moderated the client-based panel, and their response was universal: Local stories can bring global brands to life and engage audiences in powerful ways.

Joining Sarah on the panel were Brad Wahl, vice president of marketing for Cracker Barrel Old Country Store; Naoko Katayama, executive planning director for the Dentsu Network; and David Tovar, vice president of corporate communications for Walmart.