Big Break: Emotion and energy in full supply

Posted by Mitchell Communications Group on March 19, 2014

Each year, Mitchell Communications Group recruits college students from across the country to spend their spring break with us in Northwest Arkansas for an all-expense paid, mini internship known as Big Break. For one week, interns are immersed in a real-life agency setting where they receive extensive training, meet with clients, create a strategic communications plan and more. This is the big week – and our interns will be using this space to provide a glimpse into their journey:


As I unwind at the hotel bar after our second 12-hour day, the pale ale in front of me is the last thing on my mind. Well, maybe the second or third.

Before kicking off this experience, I was playing out this week in my head. "How will I fit in with the other interns? What will be my place? What is public relations again?" Naturally, pessimism showed its irksome face, and I was a bit overwhelmed at the idea of committing five days of my life to a company I didn't know much about.

Most of what I knew stemmed from things I read online: words. I read testimonials that praised Mitchell Communications Group, the awards it has won, and information about the company culture. Although these were all things I wanted to hear, nothing quite prepared me for the first two days at Mitchell’s Fayetteville office.

JackWimmer_BigBreak2014It didn't take long for these words to come to life. We were quickly introduced to a wide variety of characters, and it was clear to see why Mitchell has seen so much success. Overflowing with personality and love, the leadership is inspiring. Sitting through lessons about research and social media, among other topics, I couldn't imagine learning from a more talented group of people.

As a soon-to-be graduate, it can sometimes be easy to be intimidated by a building and a logo. Going to work for a new company can seem like traveling to a distant planet filled with cubicles and ringing phones. Being an intern with Mitchell is quickly reminding me that successful brands are not simply an assemblage of notepads and agendas. Brands require a sense of emotion and energy that are brought to the table by electric people.

I am stumbling upon lessons within lessons here at Mitchell. I am truly excited to kick off day three, although 6:30 a.m. is a little early for my usual Marvin Gaye and breakfast routine.

-- Jack Wimmer, University of Arkansas