For years, the public relations industry has strongly emphasized the need for continuous growth of diverse talent. That’s why Mitchell Communications Group is committed to creating an environment with team members from various backgrounds who offer diverse perspectives and innovative thinking.
In March 2011, Mitchell launched its Big Break internship program where we recruited students from across the country to spend Spring Break with us here in Northwest Arkansas for an all-expense paid, one-week mini internship experience. Last week marked the third year of this opportunity, and we selected eight candidates to work with some of the top PR professionals in the industry. The interns included: Sravya Gajjala and Sara Eisen, Rutgers University; Brett Hecksher, Missouri Southern University; Susan Storm and Gloria Trinidad, the University of Arkansas; Mallory Ham, Freed-Hardeman University; Julie Coppedge, Abilene Christian University; and Tequila Butler, Alabama A&M University.
The interns were challenged with creating a strategic communications plan within a week for two non-profit organizations, The Northwest Arkansas Children’s Shelter and the Northwest Arkansas Community Clinic. They spent four days in a real-life agency experience as they visited with their clients and received extensive training from some of Mitchell’s finest leaders. The plans they presented on the last day of Big Break were such a huge success that one of the organizations will present the plan at an upcoming meeting with its board of directors.
The Mitchell team is proud of the work of this year’s Big Break interns and would like to thank each of them for spending their Spring Break with us. For more information about Big Break, visit our YouTube channel.