Using Short-Form Videos to Market Your Brand

Posted by MaggieAguirre on May 21, 2013

The main goal of marketing is to engage and inform an audience while keeping them excited about the content you are offering. Today’s audiences are faced with countless messages, Facebook posts, tweets and commercials, all competing for their attention. Therefore, it’s difficult to stand out. A video is a perfect way to do this.

Using Short-Form Videos to Market Your Brand 20130520

A short-form video allows you to tell your story in an enjoyable and intriguing way. It also injects personality and style into your brand.

Platforms such as YouTube and Vimeo make it an affordable and easy way to share your content with viewers. And with technical devices such as tablets and smart phones, there are many ways of viewing and sharing, even on the go.

With the help of a creative team, you can produce a compelling short-form video. It’s an easy way to take the awareness of your brand from 0 to 60 quickly.

Has your business produced or had made a short-form video? Tell us about the experience in the comments below, or tweet your response using the hashtag #mcgblog.