Information Overload: How Much Content Do I Need?

Posted by MaggieAguirre on October 16, 2012

From websites to videos, when we are trying to convey an idea or make a point, we want to give a complete explanation. What we often don’t realize is that we don’t always have to give every single piece of information, as it can overwhelm someone.

One of the best ways to provide a lot of content in a palatable form is to spread it out. This applies to content on print, video or web. Catching the eyes of the viewer, keeping them entertained and holding their attention long enough to tell your story is always the goal. Having too much of anything can confuse the audience and force them to move on to other sources.

The key is to keep the information brief and on-topic. On a website, you must answer the main questions your visitor has: Where am I? Where can I go next? Where is the homepage? Navigation must be simple and consistent. If you want your visitor to come back to your site, you must have content they need and continuously update it on a regular basis.

With print, always think of the typography, fonts and color schemes, which help set the tone.

Videos are a great option when you have a large amount of information you want to relay, but at the same time, there are many more aspects that must be considered. For example, the lighting, audio, composition, graphics, colors, script and editing are just a few of the important components of a video.

It might sound cliché, but less really is more. High-impact visuals are sometimes necessary, but a neat and clean site, video or ad is always appreciated. No matter your source, the point is to give your audience useful, easy-to-digest information.

How do you avoid overwhelming your audience with too much information? Let us know in the comments below, or tweet us your response using the hashtag #mcgblog.