Employee branding is just as important as corporate branding. A company must communicate effectively on the inside in order to execute the right message externally; therefore, strong branding becomes essential.
So, what makes one candidate stand out above the rest? What attracts company recruiters to certain people? It’s branding.
A good company will deliver their employees the tools and knowledge to deliver the brand message. The employee becomes a brand ambassador, someone who can protect the brand’s identity. Every time an employee interacts with a co-worker, a client or a customer, they can influence them in positive way or they can leave a negative impression.
Companies can spend on advertisements and marketing to get customers to engage with their brand, but they must not forget to continue investing time into ensuring their employees communicate the culture and values of the organization.
It all falls back to the way a customer or client views the company as a whole, the experience it delivers. You want both professional and personal success with a great personality, values and standards. Who better to promote a company then its employees?
How important is a personal brand for a company’s employees? Tell us in the comments below, or tweet your responses using the hashtag #mcgblog.