YouTube INSIGHTS definitely worth your time

Posted by JeffMores on May 21, 2014

We’ve all heard the staggering YouTube statistics before:

  • More than 1 billion unique users visit YouTube each month.
  • More than 6 billion hours of video (nearly one hour for every person on Earth) watched each month on YouTube.
  • 100 hours of video are uploaded to YouTube every minute.

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But YouTube and Google have gone deeper by publishing INSIGHTS, a collection of stats, graphs, lists and visual case studies intended to help users. It’s a goldmine for brands searching for ways to forge deeper relationships with consumers and better understand one of the most popular digital platforms in the world.

Take the latest INSIGHTS, themed “What 18-34 Year Olds Want From Brands,” for example:

Did you know …

YouTube reaches more 18 to 34 year olds than any cable network? And that same demographic chooses YouTube over Facebook, Instagram, Tumblr, ESPN.com and more when they want to learn about a product that interests them.

Did you know …

The top brand channels on YouTube remain relevant by publishing an average of 31 videos per month?

It makes sense the top-performing brand channel during Q1 2014 – based on watch time, repeat viewership, likes and shares over the past quarter – was a company like GoPro, which claims to manufacture the world’s most versatile camera.

But, did you know …

The second highest performing brand channel was Six Pack Shortcuts, which pumps out videos on the fastest way to get a ripped body and six-pack abs? And something called PewDiePie led all YouTube channels with 26 million subscribers as of March 2014.

If that isn’t enough to sink your teeth into, there’s a section full of mini case studies, best practices and results.

Did you know …

A recent survey showed YouTube wields more influence than television when it comes to consumers’ decisions to buy beauty products, smartphones, automotive vehicles and more. Of those surveyed, 78 percent said YouTube influenced their decision to buy beauty products, compared to 49 percent via television.

Sure, YouTube is looking for ways to promote and sell its own product. So it’s going to use the stats and figures that shine the best possible light. But the bottom line is the numbers don’t lie. INSIGHTS puts the brands enjoying the most success via YouTube on display for everyone to learn from. It’s a great quarterly resource and definitely worth the read.

What resources have you found to keep up on trends, stats, best practices and more? Tell us in the comments below, or tweet your responses using the hashtag #mcgblog. And if your brand wants to produce great content, give us a call. We’re in the business of telling brand stories and getting them in the hands of the right influencers.