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  • _MCG Blog Photo Template-BBQ[1]
    How Do You Spell Your 4th of July Barbecue … or BBQ … or barbeque? How Do You Spell Your 4th of July Barbecue … or BBQ … or barbeque?

    How Do You Spell Your 4th of July Barbecue … or BBQ … or barbeque?

How Do You Spell Your 4th of July Barbecue … or BBQ … or barbeque?

 

Ahh. It’s summer and, most importantly, it’s 4th of July weekend. That means fireworks, dipping your feet in the water, picnics and – my personal favorite – barbecue.

Or is it BBQ?

Or barbeque?

Or Bar-B-Q?

Or …

_MCG Blog Photo Template-BBQ

Take a look at how the word appears on the three bottles of sauce in the photo above. Odds are, you’re scratching your head.

Here at Mitchell Communications Group, part of our job is knowing AP Style. There are instances when our clients have their own stylebooks that trump the recommended guidelines but, in most instances, the AP Stylebook is the ultimate authority.

And AP Style says … drumroll please … barbecue.

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So where do the other 1001 spellings come from? Well, the Grammarist offers this insight […]

  • _MCG Blog Photo Template-Social
    Considering Both Sides of the Social Media Story Considering Both Sides of the Social Media Story

    Considering Both Sides of the Social Media Story

Considering Both Sides of the Social Media Story

 

Remember the days when plucking an encyclopedia volume off the shelf was the fastest way to answer a question? With the birth of the Internet, the printed encyclopedia was forever relegated to duty as a piece of nostalgic home décor.

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Then along came social media. You had access to anything and everything. And you could get it from a living, breathing person rather than a static Web page. You could connect with people you’d lost contact with years ago. You could keep up with the lives of family and friends on the other side of the country or world. It opened the door to a new level of connecting, sharing and – well – everything.

So five years ago today, Mashable initiated the first Social Media Day as a way […]

  • Percolate
    Percolate: A Q&A With Co-founder Noah Brier Percolate: A Q&A With Co-founder Noah Brier

    Percolate: A Q&A With Co-founder Noah Brier

Percolate: A Q&A With Co-founder Noah Brier

 

In an ongoing effort to keep up with emerging technology and platforms in this rapidly changing, content-centric, feed-filtered world, it is imperative to know what’s out there and why it may be useful to your clients, your colleagues, your family and friends or yourself. For me, it’s part of my job.

So, I’ve reached out to Noah Brier, one of the co-founders of @Percolate, to learn a bit more about his company and what implications it may have for agencies, brands and people they want to engage.

Percolate

Q: What is Percolate and how was it conceived?

A: Percolate is a technology platform that helps brands create content at social scale. What that means is we try to solve what we see as the most challenging part of social for brands: How to create enough interesting content to fulfill the […]

  • _MCG Blog Photo Template-Travel Brands
    Travel Brands: Tap Those Who Live the Experiences You Sell Travel Brands: Tap Those Who Live the Experiences You Sell

    Travel Brands: Tap Those Who Live the Experiences You Sell

Travel Brands: Tap Those Who Live the Experiences You Sell

 

A few nights ago, I was scrolling through Instagram, searching for the latest photos posted by a few friends on vacations in different parts of the world. How awesome is it that we can visually experience the places our friends are exploring – almost in real time – with the swipe of a finger?

_MCG Blog Photo Template-Travel Brands

photoWhy is it so much more fun to see a photo of historic landmarks like the Colosseum, Grand Canyon, Egyptian pyramids and Stonehenge when “someone” is in the photo? Because we begin to imagine ourselves there.

Travel brands aren’t selling a product. They’re selling an experience. So why aren’t more travel brands strengthening the pulse of those experiences by tapping the actual people who fill […]