What Can A Professional Coach Do For A Business Or Individual?

Posted by Blake on September 10, 2013

Many of us who played sports growing up relied on a coach to motivate us, correct our actions, hone our skills and develop our abilities. As an adult, this changes profoundly. No longer is a coach standing on the sidelines stretching us beyond what we imagined possible. We are on our own.

What can a professional coach do for a business or individual?

In our fast-paced lives, this becomes even more of a concern. We find ourselves thinking: “There are significant things I want to achieve but cannot seem to find the time to make them happen,” or “I have a goal I’ve been considering for a long time but don’t know how to begin working on it.”

Often times, a coach is hired by a company to the “fix the problem child,” the problem employee they cannot seem to change. Unfortunately, the “problem child” is an issue that should be fixed by strong performance management led by their supervisor. Coaching is for those who want to achieve great things but cannot find the time . . . to think. That is the sole purpose of a coach . . . to help you recognize behaviors that need to be changed or introduced.

Ultimately, a new habit needs to be created in order to accomplish whatever it is you set out to achieve. With a good coach, the focus is not on drama and details. That doesn’t get you anywhere. Instead, the focus your coach provides is on vision and strategy. Your efforts are solely on reaching new insights in order to create change and ultimately establish a new behavior.

What else is important about the coaching process?

  • A typical coaching session should be about one hour. The first session may run longer, but subsequent sessions should not exceed too much more than one hour. Again, the focus is on new thinking . . . not drama and details from the past.
  • Clear goals and strategies should be identified.
  • Although coaches work differently depending on their certification, most goals should be accomplished in 4-6 months which requires between six to 12 coaching sessions.
  • Meeting with your coach every 2-3 weeks is ideal to stay on task and make progress.
  • Measures of success should be spelled out on the front end, so that there is always a checkpoint of progress being made.
  • Most important, make sure you have a good rapport with your coach. Trust and confidentiality is the foundation of the coaching relationship.

If you have goals you want to achieve but are challenged in making time to tackle them, a coach may be the answer.

Have you found success with a coach? Tell us in the comments below or tweet your responses using the hashtag #mcgblog.