Tracy Shea

Recent Posts

Are You Communicating or Just Talking?

Posted by Tracy Shea on June 4, 2015

 

Are you communicating or just talking?

Are you prepared?

This article will look at Content, Relevancy, Empowerment and Community. What questions should your brand be asking internally to succeed externally?

Do you assess — on a regular basis — the changing posture of key stakeholder/audience segments and how they should be engaged, based on insights such as geographic, demographic or community triggers?

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Topics: Digital and Social

5.5 Questions: Brad Wieners on Brand Journalism

Posted by Tracy Shea on February 11, 2015

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Topics: Digital Marketing

Percolate: A Q&A With Co-founder Noah Brier

Posted by Tracy Shea on June 26, 2014

 

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Q&A: Journalist Mark Joyella talks social media

Posted by Tracy Shea on March 21, 2014

I recently caught up with Mark Joyella, a long-time journalist who has worked in New York at both Fox and CNN and in Florida at WPLG, WFTS and most recently at WFTV. To say he has experience is an understatement. He not only has boots on the ground knowledge about how a story comes together, but also has a deep connection with digital content and how stories now must have a long tail in order to break through the clutter.

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