Recent Posts

Employees: Your First (and Most Important) Audience

Posted by SheaDavis on June 13, 2016

It’s bound to happen — you have that one employee who doesn’t necessarily jive with his job and doesn’t quite fit into your organization’s mindset. You may think that this one employee can’t do that much damage, but his negative attitude can reverberate further than you’d think.

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Topics: Employee Engagement

A Match Made in Heaven: Hospitality Meets Social Media

Posted by SheaDavis on April 26, 2016

The hospitality industry traditionally excels at listening to customer feedback. Whether it’s through surveys, interviews, or a simple “How was your stay?” the industry relies on customer interaction in order to thrive. That is where social media comes into play.

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Topics: Travel, Social Media, Hospitality

Tech Trends Mean Nothing Without Strong Communication

Posted by SheaDavis on March 24, 2016

Companies in the hospitality industry are shifting from “high-touch” to “high-tech,” which changes not only the way these businesses operate, but also how they serve their guests or customers.

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Topics: Hospitality, trends, Communication Strategy

How the Hospitality Industry Can Disrupt the Disruptor

Posted by SheaDavis on March 17, 2016

Popular home rental site Airbnb now ranks third among the highest-valued startups — and for good reason. The company taps into travelers’ desire to get an authentic taste for an area, feel personally welcomed, and have an enjoyable time without breaking the bank.

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Topics: Hospitality, trends

A PR Professional’s Guide to a Successful Hospitality Event

Posted by SheaDavis on January 15, 2016

I remember the worst event I ever attended like it was yesterday.

It all came down to one simple mistake: The organizers had an attendant with a clipboard stand by the bar. As the bartender poured, the man tallied — he was counting the drinks! What started out as a (very) transparent attempt to ensure a good ROI turned into a full-blown catastrophe in a matter of minutes. Guests were mortified, believing that the clipboard-wielding gentleman was there to keep track of their drinking habits. A lavish event bombed, all because someone wanted to know how busy the taps were.

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Topics: Hospitality, brand reputation

These 3 Phrases Will Only Make Your Hospitality Crisis Communication Worse

Posted by SheaDavis on December 14, 2015

When New York City was in the thick of its bedbug crisis in 2010, I’ll admit I avoided the city at all costs. I tried to dodge business trips there and certainly didn’t plan any vacations to the Big Apple. Why would I want to willingly subject myself to a high risk of contracting itchy, annoying little mites that someone else left behind?

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Topics: Hospitality, brand reputation

Striking a Harmonious Balance Between Tech and Touch in the Hospitality Sector

Posted by SheaDavis on November 3, 2015

The hospitality industry has always depended upon good service. From the efficient way a staff member helps with luggage to a personal restaurant recommendation from the front desk to even the smile of the waiter when a family walks in, service can mean the difference between a simple stay and a holiday.

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Topics: Hospitality

Disconnecting to Reconnect: Why the Road-Tripper Mentality Fits Perfectly With Hotel Marketing Efforts

Posted by SheaDavis on September 25, 2015
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Topics: Travel

How the Travel Industry Can Thrive Through Authenticity

Posted by SheaDavis on August 11, 2015

When it came time to plan this year’s summer vacation, my sister and I decided to go all-American and plan a road trip. For two weeks, we solicited recommendations from locals on what to see and eat when we stopped each day. The best tip came from the front desk attendant at the Hampton Inn in Salt Lake City. She volunteered the name of a great local restaurant that we probably wouldn’t have tried otherwise.

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Topics: Travel