If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.
There’s been a lot of change in our agency over the past few years. Authenticity and communication were critical every step of the way.
I had to mean it, sincerely, when I said that I believed a new goal or strategy would be the best thing for us. And our team had to discuss the good, the bad, and the ugly in order to arrive at a shared vision.
There are a few truths rooted at the core of every good company, and they're never more apparent than when you’re experiencing growing pains. They’ve helped me guide my team through change — maybe they can guide you, too.
This week, I had the great privilege of pairing up with some top minds to discuss ways to weed out the kernels of bad partnerships by staying attuned to early warning signs.
The International Association of Business Communicators’ World Conference is being held this week in Washington, D.C. — and I am in attendance, along with upwards of 1,200 other communicators spanning the world. This year’s theme is “Global Business: Lead Communication — Make Real Impact,” and I moderated an hour-long panel on partnerships gone wrong: if, when, and how to walk away.
Topics: brand reputation
This article was orignally published on Cision.