Sarah Clark

Recent Posts

How Becoming a Mom Made Me a Better Leader

Posted by Sarah Clark on March 8, 2018

High stress. High stakes. A world of responsibility resting squarely on your shoulders. Long hours, few breaks. Sleepless nights. But worth it day after day because the rewards far outweigh the effort. When compared side-by-side, job descriptions for ‘business team leader’ and ‘mother’ are very similar. Both roles require agility, patience, active listening and flexibility.

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Topics: Leadership

How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: influencer marketing, Marketing, Innovation

How to Build a Strong Influencer Network That Will Weather a PR Crisis

Posted by Sarah Clark on February 1, 2018

If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.

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Topics: influencer marketing, Public Relations

How to Be the Leader Your Team Needs During Periods of Change

Posted by Sarah Clark on November 22, 2017

 

There’s been a lot of change in our agency over the past few years. Authenticity and communication were critical every step of the way.

 

I had to mean it, sincerely, when I said that I believed a new goal or strategy would be the best thing for us. And our team had to discuss the good, the bad, and the ugly in order to arrive at a shared vision.

 

There are a few truths rooted at the core of every good company, and they're never more apparent than when you’re experiencing growing pains. They’ve helped me guide my team through change — maybe they can guide you, too.

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Topics: Leadership, change management