Sarah Clark

Recent Posts

How to Use Micro-influencers to Target ‘Local’ Consumers

Posted by Sarah Clark on February 7, 2019

Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise. Here’s how influencers help bridge the gap.

This article originally published on PR Daily

Today, the broader world is always within reach.

However, many organizations are discovering that no matter how connected the world may be, real influence starts locally.

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to.

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Topics: OmniLocal

4 Ways to Embed Inclusivity Into Your Culture

Posted by Sarah Clark on February 7, 2019

Just when you thought you understood diversity, you realized your workplace wasn't actually all that inclusive.

This article originally published Jan 31, 2019 in Inc. 

Who says you can't teach an old dog new tricks? Hilton is celebrating 100 years in business, a pretty remarkable feat. Yet the corporate centenarian hasn't stuck with antiquated management practices. In fact, Hilton is leading the way by becoming an award-winning employer known for a superior inclusive working environment.

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Topics: Diversity

How Becoming a Mom Made Me a Better Leader

Posted by Sarah Clark on March 8, 2018

High stress. High stakes. A world of responsibility resting squarely on your shoulders. Long hours, few breaks. Sleepless nights. But worth it day after day because the rewards far outweigh the effort. When compared side-by-side, job descriptions for ‘business team leader’ and ‘mother’ are very similar. Both roles require agility, patience, active listening and flexibility.

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Topics: Leadership

How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: Marketing, Innovation, influencer marketing