Topics: brand reputation
When Cadbury, an established confection industry giant, decided to dedicate half of Crunchie’s digital marketing budget to Snapchat in order to reach desired customers on their own turf, the message was clear: Personalized and hyperlocal marketing are here to stay.
Topics: Hyper-Local Activation
For years, the restaurant industry has relied heavily on a variety of marketing tools to help attract and retain customers. From value-driving coupons to timely promotions to loyalty programs, the options are abundant — yet it’s gotten harder for many restaurants to keep the right customers continually coming through their doors.
Topics: Digital and Social
Oftentimes in business settings, and even at personal gatherings, people are so focused on what they want to say they fail to actively listen. Not listening – and even worse, not comprehending what is being said – is a surefire way to ruin an experience and miss an opportunity to connect the person standing right in front of you. A client could leave the conversation feeling like they weren’t heard and the agency could have missed an opportunity to offer the right kind of support and service. That’s not good for anyone.
Looking at the gaming industry over the past few years, some marketers might be compelled to run screaming into the night. Pundits have been predicting the downfall of the current gaming industry, citing market saturation as one of the main reasons. Gaming is one of the biggest niche industries out there, but if companies are struggling to differentiate their consoles and games and capture loyal customers, what hope do marketers in other industries have?
When a recent study polled customers about what traits they wanted to see from big brands, honesty about products and services topped the list. People care about not only the products a company sells, but also what the company stands for. Customers want you to be authentic about what you have to offer.
This post is part two of a two-part blog series examining communication strategy through the lens of Chipotle's recent food safety crisis. Click here for part one.
In the past, Chipotle Mexican Grill has been a shining example of brand authenticity. Founded in 1993 (and having released a mission statement called “Food With Integrity”), Chipotle committed to providing quality and ethically sourced foods, and it amassed a cult-like following.
However, the recent E. coli outbreaks have shown that no company is immune to a public relations crisis or shifts in customer loyalty. As we often remind our clients, in a single day, you can go from being a darling of the media to being in the middle of a crisis.
Today’s consumers expect to meet brands, get to know them, and build relationships with them — just as they would with new people. As brands become increasingly humanized, having a clearly defined visual, emotional, and physical brand becomes more important than ever.
Topics: Mitchell Team
It’s been a long time coming, but 2015 is the year Millennials will officially surpass the Baby Boomers to become the largest living generation. This has far-reaching implications for a range of industries — but none more so than marketing.
More and more brands are asking, “How do we engage with the Millennial generation?” However, few are coming up with a definitive answer.