High stress. High stakes. A world of responsibility resting squarely on your shoulders. Long hours, few breaks. Sleepless nights. But worth it day after day because the rewards far outweigh the effort. When compared side-by-side, job descriptions for ‘business team leader’ and ‘mother’ are very similar. Both roles require agility, patience, active listening and flexibility.
Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.
This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.
If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.
There’s been a lot of change in our agency over the past few years. Authenticity and communication were critical every step of the way.
I had to mean it, sincerely, when I said that I believed a new goal or strategy would be the best thing for us. And our team had to discuss the good, the bad, and the ugly in order to arrive at a shared vision.
There are a few truths rooted at the core of every good company, and they're never more apparent than when you’re experiencing growing pains. They’ve helped me guide my team through change — maybe they can guide you, too.