Mitchell Communications Group

Recent Posts

Age of Influence: Why a Diverse Influencer Marketing Strategy Is a Must

Posted by Mitchell Communications Group on February 5, 2019

All branding roads might lead to influencer marketing, but it isn’t a narrow, one-lane alley. No, influencer marketing is a complex superhighway with twists and turns, exits and on-ramps, and plenty of places to make pit stops. In such an energetic, multifaceted environment, you need a diversified influencer portfolio to keep your brand in full view.

What does diversity mean in this context? It’s not necessarily what you think. Rather than hire professional models for its 2017 holiday campaign, Sephora made use of a vibrant cast of characters pulled directly from its payroll. Each employee enjoyed a unique relationship with Sephora and its beauty products, showcasing that the brand wasn’t just giving lip service to authenticity and inclusion.

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Topics: Content Strategy, influencer marketing

Mitchell Names Sadie Schabdach as Chief Content Officer

Posted by Mitchell Communications Group on January 9, 2019

Fayetteville, Ark., January 14, 2019 - Sadie Schabdach has been promoted to Chief Content Officer at Mitchell, the flagship PR agency of the Dentsu Aegis Network.  All content, digital, creative, and production functions at Mitchell will be under her oversight. Schabdach will report directly to CEO, Sarah Clark.

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Topics: Digital Marketing, Leadership, People

IT’S AN OMNILOCAL WORLD

Posted by Mitchell Communications Group on September 27, 2018

Where are you right now as you read this blog post?

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Topics: Hyper-Local Activation, Thought Leadership, OmniLocal

SNAPSHOT: TRENDS AND HEADLINES TO CHECK OUT THIS WEEK

Posted by Mitchell Communications Group on April 27, 2018

Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

 

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Topics: trends