Last weekend I was in New Orleans for Essence Festival supporting a client by publishing content to their social channels in real time. I had a production crew capturing content and other team members supporting the client in other ways. It was a fast-paced, action-packed weekend and we capture a ton of content. The image below is everything I had in my backpack all weekend. This backpack was like my survival kit – I lived out of it! Here’s a peek into how I prepared for the weekend, and tips for what it takes if you’ve got an upcoming event perfect for content storytelling.
Topics: content marketing
For many brands there is a lingering, unanswerable question of how to make something go viral. While there isn’t a formula for this phenomenon, it can and does happen from time-to-time. And when you’re suddenly the center of attention, it’s important to be poised and ready to participate in the conversation and become a brand everyone can love. That’s where you can have some control of the outcome.
Topics: Digital and Social