Dorothy from “The Wizard of Oz” clicked her ruby red heels in hopes of it. During baseball games, catchers protect this plate from scoring opponents. Home is not just an idea or place, but also an identity that people feel tied to.
By leveraging local connections and uncovering what’s important to a specific community, companies are discovering ways to build brand loyalty. One tool that helps achieve a super glue-strength bond with local consumers is hyper-local activation.