A few weeks ago, I was standing at a McDonald’s counter waiting to place my order when I noticed a few things. The “men” and “women” signs on the restroom doors had been replaced by lively stick figure icons of a boy and a girl. As I turned around to grab a napkin, I discovered the word “trash” on the garbage flapper had also turned icon. But the clincher was when I spotted a McDonald’s billboard along the side of the road that relayed its message without the use of a single word – just a series of simple emoticons intended to make passersby salivate for fries.
Topics: Digital and Social
Topics: ProFound Skills