Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.
We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.