Jacob Ward

Recent Posts

Three Do’s and Don’ts Before Kicking Off an Influencer Marketing Campaign

Posted by Jacob Ward on October 12, 2017

Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.

We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.

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Topics: Social Media, influencers, influencer marketing

Five Things A Winter Storm Can Teach You About Times Of Crisis

Posted by Jacob Ward on December 17, 2013

I’ve been told more than once that I should have been born on a beach. I don’t appreciate cold weather, I’m “over” snow after a few hours, and I always find a way of clumsily slipping and falling on icy sidewalks, patios, stairs, driveways … well, you get the point. Regardless of my feelings toward wintery precipitation, I do appreciate an unexpected life lesson.

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