Seems like Christmas deals and advertisements start earlier and earlier each year. The standard used to be after Thanksgiving, but in recent years displays and advertisements have begun popping up even before the start of Halloween.
Roughly defined as anyone 5 to 19 years old, Generation Z makes up more than 25% of the U.S. population. And the group is as diverse as its age range. Of course shared behaviors exist, but they can’t be used to define them as a whole.
Topics: Consumer Insights