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    Mitchell Communications Group Joins Dentsu Network Mitchell Communications Group Joins Dentsu Network

    Mitchell Communications Group Joins Dentsu Network

Mitchell Communications Group Joins Dentsu Network

Acquisition is First Step in Building Global Public Relations Network

Signaling its entry into the public relations industry and its intent to build a global public relations network, Dentsu Network has acquired Mitchell Communications Group, Inc.  The Fayetteville, Ark.-based firm becomes the first acquisition of a public relations agency in Dentsu’s expanding portfolio of world-class communications companies.

“Mitchell Communications Group has built an exceptional reputation as a thriving midsize firm in the public relations industry for its work with some of the most iconic national and global brands,” said Tim Andree, CEO, Dentsu Network.  “Their integrated services offering and singular focus on creating solutions for clients across the enterprise have been major drivers in their rapid growth over the past […]

  • Elise Mitchell Headshot Nov 19 2012 030 Final EMAIL
    Five PR Industry Predictions for 2013 Five PR Industry Predictions for 2013

    Five PR Industry Predictions for 2013

Five PR Industry Predictions for 2013


As we look ahead to the start of a new year, our industry can expect plenty of change and challenge to navigate, but even greater opportunity to leverage.  Here’s my take on what’s next.


1. Global brands will shift more dollars to local strategies.

As multinational companies continue expanding across country and cultural boundaries, they will focus more resources on making meaningful connections with local audiences. Brands will strive to make their promises and PR strategies look and feel closer to home through content that has a distinct local tone, style, dialect, and flair.


2. Standard metrics will drive new measurement models.

The industry will finally roll out a set of standard metrics that helps position public relations as more outcomes-driven. We’ll have a golden […]

  • Hyperlocal
    Connecting Global Brands with Local Audiences Connecting Global Brands with Local Audiences

    Connecting Global Brands with Local Audiences

Connecting Global Brands with Local Audiences

Last week, Mitchell Communications Group had the honor of sponsoring a PRWeek roundtable discussion at Crystal Bridges Museum of American Art. Leaders representing some of world’s top global brands such as Walmart, Hilton Hotels & Resorts and Tyson Foods Inc. came together as our President and CEO Elise Mitchell spoke about best practices for connecting global brands with local audiences. The following are some of the thoughts she shared with participants.

Global companies work very hard to build a brand that is identifiable, consistent and valued across many borders. But how can a global brand connect with local audiences that can be vastly different from one place to another?

Public relations professionals play a vital role in bridging the gap between global and local with our own version of […]

  • Speed Turn
    How to Lead Even When You Don’t Know All the Answers How to Lead Even When You Don’t Know All the Answers

    How to Lead Even When You Don’t Know All the Answers

How to Lead Even When You Don’t Know All the Answers

PART 3 – LOOKING THROUGH THE TURN 

In Part 2 of this series, we discussed the importance of keeping your focus on the end goal. Because we have set our sights on where we want end up, we recognize that we must be life-long learners. That means there will be questions along the way and as a leader, you must do what it takes to find the answers.

“We have this dilemma. What are we going to do?” Leaders face this question from their employees all the time. The problem is we often don’t know the answer, but we feel like we are supposed to. What do you do when you don’t know the answer?

Leaders who look through the turn are not afraid to admit they don’t know. When you’re on a […]