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  • Power of the Individual
    4 Trends That Harness the Power of the Individual 4 Trends That Harness the Power of the Individual

    4 Trends That Harness the Power of the Individual

4 Trends That Harness the Power of the Individual

Power of the Individual

The age of “my brand, my way” is here.

Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.

Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.

Here are four trends that harness the power of the individual to create greater engagement between consumers and brands.

1. Prioritize ‘Me’

U.S. consumers crave personal attention. Effective brands are focusing on individuals and tailoring products and services based on their preferences.

The “me” mindset is particularly true of Millennials, who expect brands to […]

  • Four Steps to Embracing Change as a Leader
    What Riding a Motorcycle Taught Me About Change Management What Riding a Motorcycle Taught Me About Change Management

    What Riding a Motorcycle Taught Me About Change Management

What Riding a Motorcycle Taught Me About Change Management

Four Steps to Embracing Change as a Leader

Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?

By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.

In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.

The concept of “

  • Content-Marketing.Image.BLOG.865x352
    5 Reasons to Focus on Content Marketing 5 Reasons to Focus on Content Marketing

    5 Reasons to Focus on Content Marketing

5 Reasons to Focus on Content Marketing

Content-Marketing.Image.BLOG.865x352

In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.

Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?

One highly effective strategy is content. Today, everyone with a smartphone is a designer, writer or photographer — and every brand is also a media company. American Express, for instance, is more than just a credit card. The company runs a well-known content hub for […]

  • MCG_Logo_Horizontal
    Mitchell Communications Group Joins Dentsu Network Mitchell Communications Group Joins Dentsu Network

    Mitchell Communications Group Joins Dentsu Network

Mitchell Communications Group Joins Dentsu Network

Acquisition is First Step in Building Global Public Relations Network

Signaling its entry into the public relations industry and its intent to build a global public relations network, Dentsu Network has acquired Mitchell Communications Group, Inc.  The Fayetteville, Ark.-based firm becomes the first acquisition of a public relations agency in Dentsu’s expanding portfolio of world-class communications companies.

“Mitchell Communications Group has built an exceptional reputation as a thriving midsize firm in the public relations industry for its work with some of the most iconic national and global brands,” said Tim Andree, CEO, Dentsu Network.  “Their integrated services offering and singular focus on creating solutions for clients across the enterprise have been major drivers in their rapid growth over the past […]