Elise Mitchell

Recent Posts

Cannes Musings: What’s Creative?

Posted by Elise Mitchell on June 14, 2018

When is something truly creative?  The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust.

Just a few years ago, I was spending my evenings during the weeks leading up to Cannes reviewing PR Lions entries online.  I had the honor of serving on the 2014 PR Lions jury, and the creative question was top of mind for me even before I packed my bags.  Once I arrived in Cannes, I found my fellow jury members – 21 professionals from 19 countries — were asking themselves the same thing. The topic found its way into our dinner conversation and daily jury sessions throughout the week.

Read More

Topics: Creative, Public Relations, Innovation, trends, inspiration, Cannes

Measuring what matters: A new integrated framework that showcases PR’s impact on the business (VIDEO)

Posted by Elise Mitchell on August 29, 2017

What gets measured, gets done. Peter Drucker’s well-known quote underscores the importance of metrics. More than just tracking something, measurement’s real value is enabling the achievement of goals. Which is why you must begin with the end in mind. And the end these days is rapidly changing.

Read More

Topics: Public Relations, analytics

(VIDEO) Four Ways an Entrepreneurial Mindset Can Help You Get Better Business Results

Posted by Elise Mitchell on July 13, 2017

How can an entrepreneurial mindset help you drive your business forward? Whether you’re building your own company or starting something new inside of a larger company, you need to think like an entrepreneur. You also need some essential skills and knowledge to increase your chances for success.

Read More

Topics: Entrepreneurship

(VIDEO) What’s changing and why? How public relations is adapting to an evolving marketplace

Posted by Elise Mitchell on June 30, 2017

Cannes 2017 (Part 4 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

Read More

Topics: Public Relations