Elise Mitchell

Recent Posts

Go With Your Gut and Become A Resilient Leader

Posted by Elise Mitchell on April 11, 2017

This article was originally published on SmartBrief. 

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How Mistakes Can Actually Build Your Reputation: A Chat with Author Jay Baer on his latest book “Hug Your Haters”

Posted by Elise Mitchell on August 25, 2016

It’s rare that I plan a vacation or dinner at a new restaurant without first checking in with the crowd.  Thanks to Yelp and Trip Advisor, I nearly always get a pretty good feel for what the rooms are like at the hotel I’m considering or the menu at the new tapas place in town. 

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Topics: Leadership, Branding

Practical Innovation and Taking Smart Risk to Drive Your Business – Think “Steer Left. Turn Right.”

Posted by Elise Mitchell on October 7, 2015

Elise Mitchell is appearing as a featured speaker at the ICCO Global Summit, Food for Thought: A PR Perspective in Milan, Italy on October 8th. Here she gives an overview of that presentation and a corresponding document available for download.

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Topics: Leadership, Innovation

Break Out of Your Comfort Zone: 4 Risks Every Leader Should Take

Posted by Elise Mitchell on July 16, 2015

Many business leaders avoid risk because they feel like their margin for error is too slim or they lack confidence in their ability to read the tea leaves. Which of their bets will be a resounding success, and what’s going to be a dismal failure? Make no mistake; failure’s not fun. But taking risk is vital for innovation and growth, and your chances of success often are greater than you think. In a demanding culture where customer needs change frequently, entrepreneurs and business leaders must be willing to step outside of their comfort zones and take calculated risks.

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Topics: Leadership

4 Trends That Harness the Power of the Individual

Posted by Elise Mitchell on June 30, 2015

The age of “my brand, my way” is here.

Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.

Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.

Here are four trends that harness the power of the individual to create greater engagement between consumers and brands.

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Topics: Digital Marketing, ProFound Skills, Marketing

What Riding a Motorcycle Taught Me About Change Management

Posted by Elise Mitchell on June 17, 2015

Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?

By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.

In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.

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Topics: Digital Marketing, Marketing, Public Relations

5 Reasons to Focus on Content Marketing

Posted by Elise Mitchell on May 26, 2015

In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.

Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?

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Topics: Digital and Social, Digital Marketing

Mitchell Communications Group Joins Dentsu Network

Posted by Elise Mitchell on January 4, 2013
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Five PR Industry Predictions for 2013

Posted by Elise Mitchell on December 31, 2012


As we look ahead to the start of a new year, our industry can expect plenty of change and challenge to navigate, but even greater opportunity to leverage. Here’s my take on what’s next.

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