Flowers are blooming, trees are starting to get tiny new leaves and the grass is turning green again. Spring has arrived, and it is glorious! With the arrival of spring, Easter is not far behind. In fact, Easter is quite early this year, only a week after the first day of spring. It may catch many by surprise, as it coincides with the end of spring break for many schools—something that isn’t typically the case. What does an earlier than normal Easter mean for retailers and the rest of us?
It’s Feb. 29, that day that only comes once every four years. Happy Leap Day!
In honor of the extra day this month, here are a few facts about leap days:
It’s been said that a picture is worth a thousand words, and in our digitally saturated world, this rings more true than ever. Today’s consumers are increasingly sharing images, whether photos, videos or emojis.
According to Mintel, 66 percent of American adults are using digital images to communicate with others. Of this group, 43 percent have used emoticons, 40 percent have used emojis, and 33 percent have taken or shared a selfie. Images can convey tone, save time, or even express something that is difficult to put into words. They also add a fun element to communication.
While known as a holiday centered on romantic love, Valentine’s Day has evolved into more than that. For many people, it’s about friendship and family. This year, look for consumer marketing and retail trends to reflect this nuanced perspective on Valentine’s Day.