Anna Keagy

Recent Posts

Connecting With Millennial Moms: Shopping and Media Habits

Posted by Anna Keagy on February 15, 2017

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Topics: Insights

Less is More: Food Trends Move Toward Cleaner Eating

Posted by Anna Keagy on July 1, 2016

What do Kraft mac & cheese, Campbell’s chicken noodle soup, M&M’s and Panera have in common?

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Topics: Consumer Insights, trends

Spring Arrives and Easter Comes Early This Year

Posted by Anna Keagy on March 22, 2016

Flowers are blooming, trees are starting to get tiny new leaves and the grass is turning green again. Spring has arrived, and it is glorious! With the arrival of spring, Easter is not far behind. In fact, Easter is quite early this year, only a week after the first day of spring. It may catch many by surprise, as it coincides with the end of spring break for many schools—something that isn’t typically the case. What does an earlier than normal Easter mean for retailers and the rest of us?

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Topics: Consumer Insights, trends

Taking a Leap: Feb. 29, 2016

Posted by Anna Keagy on February 29, 2016

It’s Feb. 29, that day that only comes once every four years. Happy Leap Day!

In honor of the extra day this month, here are a few facts about leap days:

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Social Media Trends: All About the Visual

Posted by Anna Keagy on February 18, 2016

It’s been said that a picture is worth a thousand words, and in our digitally saturated world, this rings more true than ever. Today’s consumers are increasingly sharing images, whether photos, videos or emojis.

According to Mintel, 66 percent of American adults are using digital images to communicate with others. Of this group, 43 percent have used emoticons, 40 percent have used emojis, and 33 percent have taken or shared a selfie. Images can convey tone, save time, or even express something that is difficult to put into words. They also add a fun element to communication.

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Topics: Digital, Content Strategy, trends

Love Me or Love Me Not – Valentine’s Day Meets Retail

Posted by Anna Keagy on February 12, 2016

While known as a holiday centered on romantic love, Valentine’s Day has evolved into more than that. For many people, it’s about friendship and family. This year, look for consumer marketing and retail trends to reflect this nuanced perspective on Valentine’s Day.

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Topics: Retail, trends

8 Tips to Make 2016 the Year You Get Organized

Posted by Anna Keagy on January 14, 2016

Did you know that the average American wastes 55 minutes a day looking for things they own but can’t find? Sounds crazy, right?

The site Simply Orderly has compiled statistics related to clutter and organization, including the one above. The statistics are startling. For example, 80 percent of what we keep we never use, but getting rid of clutter would eliminate 40 percent of the housework in the average home.

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Topics: Insights, trends

More Than Just a Drink: The Rise of Craft Beer

Posted by Anna Keagy on December 18, 2015

Today’s beer consumers want more out of their beverage. It’s about the quality, the uniqueness and the experience. This mindset has led to the rise and popularity of the craft beer industry. This raises the question: is craft beer just a fad or is it here to stay?

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Topics: Consumer Insights, trends

Digital Natives Rule Back-to-School Shopping

Posted by Anna Keagy on August 17, 2015

With Back-to-School and college spending estimated to reach $68 billion in 2015, retailers are understandably turning their attention to those driving the spending. But who’s in the driver’s seat?

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Topics: Retail

Blurred Lines: Retail's Shrinking Divide Between Digital and Physical

Posted by Anna Keagy on July 28, 2015

Imagine taking the subway home from work and simultaneously getting your grocery shopping done. This is a reality in South Korea, where Tesco supermarkets created virtual grocery stores that project on subway station walls. Customers use an app to scan the projected items’ QR codes, and their purchases are delivered shortly after they arrive home from work.

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Topics: Retail