Part 2 of 2: Ann Newland, VP Digital Strategy
Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto users' clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has grown up — a lot.
At Apple’s early September iPhone event, the tech giant revealed an important update: iOS 9 will support ad blocking on any iOS device.
Users everywhere rejoiced at the possibility of never seeing another pop-up ad again. But in Apple’s attempt to improve the user experience and entice users to move all mobile activity to apps, some parties were left out to dry.