Ann Newland

Recent Posts

3 Tips for Incorporating Facebook Reactions in PR

Posted by Ann Newland on March 29, 2016

Dissatisfied with the limited range of the Like button, Facebook users begged for a more accurate way to express themselves. And Facebook, after rounds of testing and careful analysis, changed the public relations game by finally rolling out Facebook Reactions.

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Topics: Social Media, Digital, trends

More Trendspotting at 2016 SXSW

Posted by Ann Newland on March 16, 2016

Part 2 of 2: Ann Newland, VP Digital Strategy

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Topics: Creative, Digital, trends, SXSW

4 Ways Wearables Are Impacting Mobile Marketing

Posted by Ann Newland on January 28, 2016

Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto users' clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has grown up — a lot.

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Topics: Digital, trends

Ad Blocking: Updating iOS and Industry Thinking

Posted by Ann Newland on October 22, 2015

At Apple’s early September iPhone event, the tech giant revealed an important update: iOS 9 will support ad blocking on any iOS device.

Users everywhere rejoiced at the possibility of never seeing another pop-up ad again. But in Apple’s attempt to improve the user experience and entice users to move all mobile activity to apps, some parties were left out to dry.

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Topics: Digital Marketing, Ad Blocking