Thoughts on the NWA PRSA 2009 Communication Conference

The Northwest Arkansas chapter of the Public Relations Society of America held its first ever communications conference on October 14 at the John Q. Hammons Convention Center in Rogers, Ark. One hundred communications professionals from Northwest Arkansas and across the region attended this event to learn from the line-up of expert speakers as well as each other.

Entitled Building Your Brand, this year’s conference provided attendees the opportunity to attend panel discussions on the state of communications and media as well as a host of breakout sessions that covered topics ranging from research and social media to internal branding and governmental affairs. The day’s events began with an informative presentation from Andrea Thomas, senior vice president of Private Brands for Wal-Mart Stores, Inc.  Thomas used Wal-Mart’s own brand strategy to illustrate the importance of building customer loyalty […]

2009 NWA PRSA Conference Twitter Stream

Have You Been Thinking of Work and Life Balance Lately?

Cydnee CochranFinding a balance between one’s professional life and personal life has always been a challenge. In difficult economic times it may seem impossible. Work becomes more important than ever before – those who have jobs may be working harder to adjust to staffing and budget cuts, while those who do not have jobs are focusing all their efforts and energy on finding employment. Throw in technology’s mixed blessing of 24/7 access to phone, e-mail and Internet, and the professional can quickly eclipse the personal completely.

But, these are the times when finding the balance is the most critical. balanceMaking a conscious effort to carve out time for activities not related to work — […]

By |June 11th, 2009|Mitchell Team|1 Comment

The Write Stuff: Grammar tips to polish your writing skills

Regardless of your industry or position, to be a successful professional you must communicate effectively. Learning to write well is an important part of being a good communicator. Yet in the pursuit of message development, many professionals often overlook the use of proper grammar basics in their communication materials.

Words are powerful tools that can help — or hurt —  you. Using proper grammar, spelling and punctuation can make a big difference in how people perceive you and how well they receive your message. Much of grammar is based on common sense that, once learned, can help you avoid the most common writing errors. All it takes is a few extra minutes to (a) choose your words carefully and (b) proofread your work before sending it out.

Here are a few of my favorite grammar basics to […]