The creative thought process – it’s a challenge

Posted by Andrew Armstrong III on July 16, 2014


Working in the creative industry can be a challenge. There’s an art to balancing creative ideas and ambitions with the specific goals and objectives of a client. In the end, it’s those challenges that continue to bring creatives like myself back to the table time and time again.

That does not, however, mean it’s easy. These are some of the most common challenges I’ve faced and the philosophy I’ve applied:

  1. andrew insect photoWe’re not all inventors. In fact, most of us should think of ourselves as craftsmen. It’s a misconception that all ideas and projects mustrevolutionize their respective industries. Doing something new
    doesn’t necessarily mean it’s better. Cha
    llenge yourself to take a step back and tackle your next project the old-fashioned way – with plenty of hard work. The results might surprise you and may even seem new.
  2. Creative work is incredibly subjective. Everyone, and I mean everyone, has an idea or opinion on the direction a project should take. Often times, many or all of those opinions are good ones. As a creative professional, you’re the discerning voice of what best matches the client’s goals, timeframe and budget. Knowing when to turn off the idea generators can often be the key to success.
  3. Our incredibly polite society finds it difficult to articulate criticism constructively – and receiving criticism well can be equally as challenging. Project critique is absolutely essential. Our willingness to embrace critique directly impacts the true growth of the client relationship.

It’s a constant challenge, but would we really want it any other way? What challenges do you wrestle with?

photo by @A_Armstrong_III

Topics: Creative