Humanizing Global Marketing By Engaging In Local Conversations

Posted by AmandaKeeney on November 12, 2013

At Mitchell, nothing invigorates us more than telling our clients’ stories in creative and engaging ways. That is why we’re engaging a few of our clients in a panel discussion at the 2013 Global Public Relations Summit in Miami to share how local stories bring global brands to life.

We’ve built our reputation on our global-local approach, helping global companies forge true connections with local audiences who can be vastly different from one place to another. At Mitchell, we do this through a proprietary process called InRoadsTM to help our clients connect their global brands with customers at the local level.

Our president, Sarah Clark, will host a panel discussion Wednesday, Nov 13, at 12:45 p.m. CT where she will be joined by clients who will share how they find and leverage local stories to help them create relevance, resonance and relationships.

Panelists will include Brad Wahl, vice president of marketing for Cracker Barrel Old Country Store; Naoko Katayama, executive planning director for the Dentsu Network; and David Tovar, vice president of corporate communications for Walmart.

The panel will explain how they get their companies’ messages across despite the avalanche of information being delivered by multiple companies from every angle, every day.

You can follow along and participate in the discussion during a live Twitter feed that captures the conversation from the summit, and message @mitchcommgroup, @sarahclarkmcg, @naokodentsu, @bwahl729 and @dwtovar, and use the hashtag #PRSummit.

Global PR Summit 2013