Did you know the very first coupon came out in the 1887? In the ever-evolving landscape, coupons today are digital via apps, texts and online sources giving consumers a reason to choose your brand over another.
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Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.
We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.
Dorothy from “The Wizard of Oz” clicked her ruby red heels in hopes of it. During baseball games, catchers protect this plate from scoring opponents. Home is not just an idea or place, but also an identity that people feel tied to.
By leveraging local connections and uncovering what’s important to a specific community, companies are discovering ways to build brand loyalty. One tool that helps achieve a super glue-strength bond with local consumers is hyper-local activation.
Topics: Hyper-Local Activation