While known as a holiday centered on romantic love, Valentine’s Day has evolved into more than that. For many people, it’s about friendship and family. This year, look for consumer marketing and retail trends to reflect this nuanced perspective on Valentine’s Day.
This post is part one of a two-part blog series examining communication strategy through the lens of Chipotle's recent food safety crisis.
If you’re a Chipotle regular, you needed a back-up plan for lunch this week as all Chipotle stores were closed half a day on Monday, Feb. 8.
By now, the food contamination crisis that has consumed the Denver-based burrito chain since July has been well-documented, building a case study for how a brand should (or should not, depending on your point of view), conduct itself during troubled times. The company continues to face the fallout from the food safety issues that have caused nearly 500 customers to become ill.
Group brainstorming is not always the most effective method to generate ideas. They can suffer from rabbit trailing, distractions, groupthink and even idea bias. You can avoid this situation when you consider the group in the room. You’ll yield strong results when you have the right balance of personalities.
Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto users' clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has grown up — a lot.
Mitchell is providing an opportunity for college students to gain real-world agency experience during a one-week, all-expense paid immersion program. We call it Big Break: Discovering Diverse Talent, and we’re welcoming our sixth class this year.
I remember the worst event I ever attended like it was yesterday.
It all came down to one simple mistake: The organizers had an attendant with a clipboard stand by the bar. As the bartender poured, the man tallied — he was counting the drinks! What started out as a (very) transparent attempt to ensure a good ROI turned into a full-blown catastrophe in a matter of minutes. Guests were mortified, believing that the clipboard-wielding gentleman was there to keep track of their drinking habits. A lavish event bombed, all because someone wanted to know how busy the taps were.
Did you know that the average American wastes 55 minutes a day looking for things they own but can’t find? Sounds crazy, right?
The site Simply Orderly has compiled statistics related to clutter and organization, including the one above. The statistics are startling. For example, 80 percent of what we keep we never use, but getting rid of clutter would eliminate 40 percent of the housework in the average home.
During the holidays, our thoughts gratefully turn to those who have made our success possible. Thank you for being a good partner, client and friend.
Topics: Mitchell Team
As we’re rapidly approaching the end of another year, many of us are taking a moment to reflect on how the year has gone. We’re also contemplating how we want the next year to go.
Topics: Mitchell Team
Today’s beer consumers want more out of their beverage. It’s about the quality, the uniqueness and the experience. This mindset has led to the rise and popularity of the craft beer industry. This raises the question: is craft beer just a fad or is it here to stay?