Unboxing The Trends: Shopping By Subscription

Posted by Anna VanHorn on July 19, 2016

Subscription boxes are a relatively new retail trend where specially curated collections of niche items are sent directly to your doorstep. They’re a way to let consumers try new products, while giving brands a valuable introduction to potential new customers. No matter what you’re into, there’s probably a subscription box out there for you. Beauty junkie? Check. Foodie? Check. Gamer? Check. Pet owner? Check. Music love? Check. Fashionista? Check, check, check…

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Topics: Marketing, trends

Are You Talking Too Much? 5 Ways To Actively Listen To Your Clients

Posted by Sarah Clark on July 14, 2016

Oftentimes in business settings, and even at personal gatherings, people are so focused on what they want to say they fail to actively listen. Not listening – and even worse, not comprehending what is being said – is a sure­fire way to ruin an experience and miss an opportunity to connect the person standing right in front of you. A client could leave the conversation feeling like they weren’t heard and the agency could have missed an opportunity to offer the right kind of support and service. That’s not good for anyone.

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Topics: Leadership, Communication Strategy

Less is More: Food Trends Move Toward Cleaner Eating

Posted by Anna Keagy on July 1, 2016

What do Kraft mac & cheese, Campbell’s chicken noodle soup, M&M’s and Panera have in common?

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Topics: Consumer Insights, trends

Employees: Your First (and Most Important) Audience

Posted by SheaDavis on June 13, 2016

It’s bound to happen — you have that one employee who doesn’t necessarily jive with his job and doesn’t quite fit into your organization’s mindset. You may think that this one employee can’t do that much damage, but his negative attitude can reverberate further than you’d think.

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Topics: Employee Engagement

Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

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Topics: Public Relations, Insights

A Match Made in Heaven: Hospitality Meets Social Media

Posted by SheaDavis on April 26, 2016

The hospitality industry traditionally excels at listening to customer feedback. Whether it’s through surveys, interviews, or a simple “How was your stay?” the industry relies on customer interaction in order to thrive. That is where social media comes into play.

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Topics: Travel, Social Media, Hospitality

Free Webinar: Conflict. Don’t Let it Escalate.

Posted by Mitchell Communications Group on April 7, 2016

The workplace isn’t always a harmonious situation, and occasionally conflicts arise. This free webinar from our experts in The Center will help you to recognize the eight stages of conflict. You’ll also learn to spot whether those conflicts are internal or external, while learning tactics to prevent conflicts from escalating to the next stage.

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The Kardashian Effect: The Power of Influencers on Consumer Demand

Posted by Mitchell Communications Group on March 31, 2016

When most people think of the Kardashians or Jenners, images of too-tight Herve Leger dresses, fancy sports cars and lip filler injections come to mind. All too frequently they are ridiculed in conversations or discussed at water coolers in dialogues that begin with “Can you believe what (insert Kardashian or Jenner family member name) did…?”

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Topics: trends, influencers, consumer marketing

3 Tips for Incorporating Facebook Reactions in PR

Posted by Ann Newland on March 29, 2016

Dissatisfied with the limited range of the Like button, Facebook users begged for a more accurate way to express themselves. And Facebook, after rounds of testing and careful analysis, changed the public relations game by finally rolling out Facebook Reactions.

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Topics: Social Media, Digital, trends

Mitchell Taps John Gilboy to Lead its New York Office

Posted by Mitchell Communications Group on March 29, 2016

Mitchell has appointed John Gilboy, SVP/GM of its Chicago Office, to lead the expansion of Mitchell’s New York presence effective May 1. 

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Topics: Updates from the agency, Mitchell Team

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