Who Do You Really Need in a Brainstorm? 5 personality styles to include in your next session

Posted by admin on February 5, 2016

Group brainstorming is not always the most effective method to generate ideas. They can suffer from rabbit trailing, distractions, groupthink and even idea bias. You can avoid this situation when you consider the group in the room. You’ll yield strong results when you have the right balance of personalities.

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Topics: Leadership, People

4 Ways Wearables Are Impacting Mobile Marketing

Posted by Ann Newland on January 28, 2016

Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto users' clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has grown up — a lot.

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Topics: Digital, trends

This Could Be Your BIG BREAK!

Posted by admin on January 18, 2016

Mitchell is providing an opportunity for college students to gain real-world agency experience during a one-week, all-expense paid immersion program. We call it Big Break: Discovering Diverse Talent, and we’re welcoming our sixth class this year.
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Topics: Diversity, Human Resources

A PR Professional’s Guide to a Successful Hospitality Event

Posted by SheaDavis on January 15, 2016

I remember the worst event I ever attended like it was yesterday.

It all came down to one simple mistake: The organizers had an attendant with a clipboard stand by the bar. As the bartender poured, the man tallied — he was counting the drinks! What started out as a (very) transparent attempt to ensure a good ROI turned into a full-blown catastrophe in a matter of minutes. Guests were mortified, believing that the clipboard-wielding gentleman was there to keep track of their drinking habits. A lavish event bombed, all because someone wanted to know how busy the taps were.

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Topics: Hospitality, brand reputation

8 Tips to Make 2016 the Year You Get Organized

Posted by Anna Keagy on January 14, 2016

Did you know that the average American wastes 55 minutes a day looking for things they own but can’t find? Sounds crazy, right?

The site Simply Orderly has compiled statistics related to clutter and organization, including the one above. The statistics are startling. For example, 80 percent of what we keep we never use, but getting rid of clutter would eliminate 40 percent of the housework in the average home.

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Topics: Insights, trends

A Special New Year's Wish from Mitchell

Posted by Elise Mitchell and Sarah Clark on December 31, 2015

During the holidays, our thoughts gratefully turn to those who have made our success possible. Thank you for being a good partner, client and friend.

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Topics: Mitchell Team

Looking Back Could be the Greatest Direction for Your Future

Posted by Robert Headrick on December 23, 2015

As we’re rapidly approaching the end of another year, many of us are taking a moment to reflect on how the year has gone. We’re also contemplating how we want the next year to go.

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Topics: Mitchell Team

More Than Just a Drink: The Rise of Craft Beer

Posted by Anna Keagy on December 18, 2015

Today’s beer consumers want more out of their beverage. It’s about the quality, the uniqueness and the experience. This mindset has led to the rise and popularity of the craft beer industry. This raises the question: is craft beer just a fad or is it here to stay?

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Topics: Consumer Insights, trends

These 3 Phrases Will Only Make Your Hospitality Crisis Communication Worse

Posted by SheaDavis on December 14, 2015

When New York City was in the thick of its bedbug crisis in 2010, I’ll admit I avoided the city at all costs. I tried to dodge business trips there and certainly didn’t plan any vacations to the Big Apple. Why would I want to willingly subject myself to a high risk of contracting itchy, annoying little mites that someone else left behind?

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Topics: Hospitality, brand reputation

Everyone Needs a Makeover From Time to Time — Including Your Brand

Posted by Sarah Clark on December 11, 2015

Today’s consumers expect to meet brands, get to know them, and build relationships with them — just as they would with new people. As brands become increasingly humanized, having a clearly defined visual, emotional, and physical brand becomes more important than ever.

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Topics: Mitchell Team

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