Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

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Topics: Public Relations, Insights

A Match Made in Heaven: Hospitality Meets Social Media

Posted by SheaDavis on April 26, 2016

The hospitality industry traditionally excels at listening to customer feedback. Whether it’s through surveys, interviews, or a simple “How was your stay?” the industry relies on customer interaction in order to thrive. That is where social media comes into play.

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Topics: Travel, Social Media, Hospitality

Free Webinar: Conflict. Don’t Let it Escalate.

Posted by Mitchell Communications Group on April 7, 2016

The workplace isn’t always a harmonious situation, and occasionally conflicts arise. This free webinar from our experts in The Center will help you to recognize the eight stages of conflict. You’ll also learn to spot whether those conflicts are internal or external, while learning tactics to prevent conflicts from escalating to the next stage.

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The Kardashian Effect: The Power of Influencers on Consumer Demand

Posted by Mitchell Communications Group on March 31, 2016

When most people think of the Kardashians or Jenners, images of too-tight Herve Leger dresses, fancy sports cars and lip filler injections come to mind. All too frequently they are ridiculed in conversations or discussed at water coolers in dialogues that begin with “Can you believe what (insert Kardashian or Jenner family member name) did…?”

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Topics: trends, influencers, consumer marketing

3 Tips for Incorporating Facebook Reactions in PR

Posted by Ann Newland on March 29, 2016

Dissatisfied with the limited range of the Like button, Facebook users begged for a more accurate way to express themselves. And Facebook, after rounds of testing and careful analysis, changed the public relations game by finally rolling out Facebook Reactions.

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Topics: Social Media, Digital, trends

Mitchell Taps John Gilboy to Lead its New York Office

Posted by Mitchell Communications Group on March 29, 2016

Mitchell has appointed John Gilboy, SVP/GM of its Chicago Office, to lead the expansion of Mitchell’s New York presence effective May 1. 

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Topics: Updates from the agency, Mitchell Team

Collaboration is the Oxygen of Our Agency Network

Posted by Mitchell Communications Group on March 25, 2016

As part of Dentsu Aegis Network (DAN), the fastest-growing agency network in the world, our agency is connected to more than 300 offices in 145 countries. DAN agencies are known for innovating the way brands are built through the network’s best-in-class expertise in media, digital and creative communications services. We’re also known for our unprecedented ability to collaborate.

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Topics: Mitchell Team, collaboration, DAN

Tech Trends Mean Nothing Without Strong Communication

Posted by SheaDavis on March 24, 2016

Companies in the hospitality industry are shifting from “high-touch” to “high-tech,” which changes not only the way these businesses operate, but also how they serve their guests or customers.

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Topics: Hospitality, trends, Communication Strategy

Spring Arrives and Easter Comes Early This Year

Posted by Anna Keagy on March 22, 2016

Flowers are blooming, trees are starting to get tiny new leaves and the grass is turning green again. Spring has arrived, and it is glorious! With the arrival of spring, Easter is not far behind. In fact, Easter is quite early this year, only a week after the first day of spring. It may catch many by surprise, as it coincides with the end of spring break for many schools—something that isn’t typically the case. What does an earlier than normal Easter mean for retailers and the rest of us?

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Topics: Consumer Insights, trends

How the Hospitality Industry Can Disrupt the Disruptor

Posted by SheaDavis on March 17, 2016

Popular home rental site Airbnb now ranks third among the highest-valued startups — and for good reason. The company taps into travelers’ desire to get an authentic taste for an area, feel personally welcomed, and have an enjoyable time without breaking the bank.

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Topics: Hospitality, trends

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