Couponing – A Tried and True Marketing Tactic: 3 Money-Saving Apps to Try

Posted by Meredith Pettigrew on October 19, 2017

Did you know the very first coupon came out in the 1887? In the ever-evolving landscape, coupons today are digital via apps, texts and online sources giving consumers a reason to choose your brand over another.

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Topics: Retail, Technology, coupon, dig

SNAPSHOT: Trends to Check Out This Week

Posted by Mitchell Communications Group on October 13, 2017

Are you looking for a quick dose of industry trends?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot. 

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Topics: trends

Three Do’s and Don’ts Before Kicking Off an Influencer Marketing Campaign

Posted by Jacob Ward on October 12, 2017

Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.

We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.

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Topics: Social Media, influencers, influencer marketing

3 Big-Name Brands Winning at Hyper-Local Campaigns {FREE DOWNLOAD}

Posted by Kim Cooper on October 10, 2017

Dorothy from “The Wizard of Oz” clicked her ruby red heels in hopes of it. During baseball games, catchers protect this plate from scoring opponents. Home is not just an idea or place, but also an identity that people feel tied to.

By leveraging local connections and uncovering what’s important to a specific community, companies are discovering ways to build brand loyalty. One tool that helps achieve a super glue-strength bond with local consumers is hyper-local activation.

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Topics: Hyper-Local Activation