Bright Thoughts

Brand Storytelling: Then and Now

Posted by Sarah Clark on September 1, 2015

Effective advertising has always been dependent on connecting with potential consumers. While many brands offer products and services that are quite similar to those their competitors offer, it’s the story behind them that keeps them in the minds of the public. A compelling story has the power and emotion to start the conversation around a brand and fuel enough curiosity to get people to choose it over another — even if it’s sometimes more expensive.

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Topics: Marketing

A New Understanding of the Creative Process: Lessons From Judging a Film Festival

Posted by Sarah Clark on August 25, 2015

A few months ago, I had the opportunity and honor to participate as a judge in the first Bentonville Film Festival in Arkansas. The event is aimed to create a positive and proactive influence in filmmaking to ensure films represent the national audience and the growing diversity of the population of the U.S. Women, after all, make up half of moviegoers and half of the U.S. population as a whole. It’s time their on-screen presence mirrored reality.

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Topics: Creative

Digital Natives Rule Back-to-School Shopping

Posted by Anna Keagy on August 17, 2015

With Back-to-School and college spending estimated to reach $68 billion in 2015, retailers are understandably turning their attention to those driving the spending. But who’s in the driver’s seat?

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Topics: Retail

How the Travel Industry Can Thrive Through Authenticity

Posted by SheaDavis on August 11, 2015

When it came time to plan this year’s summer vacation, my sister and I decided to go all-American and plan a road trip. For two weeks, we solicited recommendations from locals on what to see and eat when we stopped each day. The best tip came from the front desk attendant at the Hampton Inn in Salt Lake City. She volunteered the name of a great local restaurant that we probably wouldn’t have tried otherwise.

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Topics: Travel

It’s an Emoji World After All

Posted by JeffMores on August 6, 2015

A few weeks ago, I was standing at a McDonald’s counter waiting to place my order when I noticed a few things. The “men” and “women” signs on the restroom doors had been replaced by lively stick figure icons of a boy and a girl. As I turned around to grab a napkin, I discovered the word “trash” on the garbage flapper had also turned icon. But the clincher was when I spotted a McDonald’s billboard along the side of the road that relayed its message without the use of a single word – just a series of simple emoticons intended to make passersby salivate for fries.

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Topics: Digital and Social

Blurred Lines: Retail's Shrinking Divide Between Digital and Physical

Posted by Anna Keagy on July 28, 2015

Imagine taking the subway home from work and simultaneously getting your grocery shopping done. This is a reality in South Korea, where Tesco supermarkets created virtual grocery stores that project on subway station walls. Customers use an app to scan the projected items’ QR codes, and their purchases are delivered shortly after they arrive home from work.

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Topics: Retail

Break Out of Your Comfort Zone: 4 Risks Every Leader Should Take

Posted by Elise Mitchell on July 16, 2015

Many business leaders avoid risk because they feel like their margin for error is too slim or they lack confidence in their ability to read the tea leaves. Which of their bets will be a resounding success, and what’s going to be a dismal failure? Make no mistake; failure’s not fun. But taking risk is vital for innovation and growth, and your chances of success often are greater than you think. In a demanding culture where customer needs change frequently, entrepreneurs and business leaders must be willing to step outside of their comfort zones and take calculated risks.

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Topics: Leadership

4 Trends That Harness the Power of the Individual

Posted by Elise Mitchell on June 30, 2015

The age of “my brand, my way” is here.

Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.

Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.

Here are four trends that harness the power of the individual to create greater engagement between consumers and brands.

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Topics: Digital Marketing, ProFound Skills, Marketing

Have a Crisis Plan in Place Before a Bad PR Storm Hits

Posted by Sarah Clark on June 25, 2015

Your company could be a media darling one day and be caught in the eye of a PR storm the next. All major brands will — at some point — be in the midst of a disaster. The best thing you can do is be prepared.

Today’s fast-moving media landscape only raises the bar for authentic engagement with your audiences. Your company also needs to be engaging with the media and other important influencers. Many companies have a great story to tell, but first, they have to listen to the skeptics, engage in conversations, and ultimately nurture relationships built on transparency and trust.

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Topics: Public Relations

2015 Cannes Lions Cheat Sheet

Posted by Mitchell Communications Group on June 23, 2015

This week is the 2015 Cannes Lions International Festival of Creativity. Cannes Lions recognizes and awards the year’s best creative ideas across 16 categories, covering everything from traditional print and film communications to technology and product design.

Cannes Lions believes creativity is the driving force for business, for change and for good. Like Mitchell, the Festival honors and inspires creative bravery to change the course of communications. The awards set a global benchmark for good creative, and the Festival connects those with a similar vision.

Whether you are walking the streets of Cannes or following from across the globe, here's a cheat sheet to get the most out of Cannes Lions.

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Topics: Creative

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