Quantcast
  • ADDYs
    Mitchell Communications Group Wins 14 Northwest Arkansas ADDY Awards Mitchell Communications Group Wins 14 Northwest Arkansas ADDY Awards

    Mitchell Communications Group Wins 14 Northwest Arkansas ADDY Awards

Mitchell Communications Group Wins 14 Northwest Arkansas ADDY Awards

We had a great showing at the Northwest Arkansas ADDY awards on Feb. 18, 2012. Mitchell took home a total of 14 awards.

The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. This is the industry’s largest and most representative competition for creative excellence. Gold and Silver ADDY winners from each tier will advance in the competition, so our agency is honored for the chance to be recognized nationally.

The following is a complete list of our winnings:

Gold: Hilton Hotels & Resorts: Huanying Stationery Package
Gold: Mitchell Communications: Enjoy the Ride Illustration

Silver: Southwestern Energy: Power of SWN Board Video Cinematography
Silver: Arkansas Research Alliance: Annual Report
Silver: Mitchell Communications: Stationery Package
Silver: Mitchell Communications Photograph: Storytime
Silver: Mitchell Communications: Ignite Logo
Silver: Mitchell Communications: Pitch Kit

Bronze: Sam’s Club: Simply […]

  • iStock_000007137599XSmall
    The “IT” Factor behind Personal Brand The “IT” Factor behind Personal Brand

    The “IT” Factor behind Personal Brand

The “IT” Factor behind Personal Brand

 

The Nike swoosh, the golden arches, FedEx — these icons all have one thing in common: an unforgettable, unmistakable brand.

A brand is not only a name or symbol to identify something or someone, it is also the feelings and perceptions people have for a company, product or service.  A powerful brand can drive success because it can help create strong customer preference or commitment.

Brand goes beyond awareness of the tangible product…it’s also the intangible value-added aspect of a brand that creates desire for more.  With products such as Nike shoes or a McDonald’s hamburger, the brand begins with marketing and develops through consumer application and use. You feel a certain way about products you are loyal to.

But what about people — […]

How to Apply for Big Break

Consider yourself a communications professional with a story to tell, and consider Mitchell Communications Group your target audience. Tell us your story and how participating in this mini-internship would be your “Big Break” in 300-500 words. Email your story, along with your résumé and a letter of recommendation, by midnight Monday, Feb. 13, 2012. Also, use any of the following social media channels to convince us why you deserve a “Big Break” into the field of public relations.

Here’s how to reach out to us with your “Big Break” story:

Facebook: Marla Hunt
Twitter: @marlahunt or use #MCGBigBreak2012
LinkedIn: MarlaKHunt

Attn: Marla Hunt
Mitchell Communications Group, P.O. Box 1975
Fayetteville, AR 72702

Attn: Marla Hunt
Mitchell Communications Group
2 North College Avenue
Fayetteville, AR 72701

marla.hunt@mitchcommgroup.com

(P) 1.479.443.4673
(F) 1.815.927.0486

The Big Break mini-internship will be held March 12-17. Students selected will be notified within the week […]

  • Shreve_110815_0056
    Marketing the Culture of Your Business Marketing the Culture of Your Business

    Marketing the Culture of Your Business

Marketing the Culture of Your Business

“Culture is a framework in which we communicate.”

~Stephen Roberts

While an organization may have a fantastic marketing strategy, it may not always align with its culture. In such cases, even the best strategies can fail if the people you entrust to execute those strategies are not in tune with, or a part of, the underlying culture of the company.

Culture is defined as the set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group. The key word in this definition is “shared.” Often the most successful companies are those that invite their employees to help formulate who they are, and more importantly, what they will be. This mutually creative process inspires innovation and thought leadership. And it creates incredibly strong brand ambassadors that will carry your […]