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Building personal brand

Building personal brand
The Nike swoosh, the golden arches, FedEx — these icons all have one thing in common: an unforgettable, unmistakable brand.
A brand is not only a name or symbol to identify something or someone, it is also the feelings and perceptions people have for a company, product or service.  A powerful brand can drive success because it can help create strong customer preference or commitment.
Brand goes beyond awareness of the tangible product…it’s also the intangible value-added aspect of a brand […]

Thoughts on the NWA PRSA 2009 Communication Conference

The Northwest Arkansas chapter of the Public Relations Society of America held its first ever communications conference on October 14 at the John Q. Hammons Convention Center in Rogers, Ark. One hundred communications professionals from Northwest Arkansas and across the region attended this event to learn from the line-up of expert speakers as well as each other.

Entitled Building Your Brand, this year’s conference provided attendees the opportunity to attend panel discussions on the state of communications and media as well as a host of breakout sessions that covered topics ranging from research and social media to internal branding and governmental affairs. The day’s events began with an informative presentation from Andrea Thomas, senior vice president of Private Brands for Wal-Mart Stores, Inc.  Thomas used Wal-Mart’s own brand strategy to illustrate the importance of building customer loyalty […]

2009 NWA PRSA Conference Twitter Stream