Building personal brand
The Nike swoosh, the golden arches, FedEx — these icons all have one thing in common: an unforgettable, unmistakable brand.
A brand is not only a name or symbol to identify something or someone, it is also the feelings and perceptions people have for a company, product or service. A powerful brand can drive success because it can help create strong customer preference or commitment.
Brand goes beyond awareness of the tangible product…it’s also the intangible value-added aspect of a brand […]