Elise MitchellMy mother used to tell me that facing challenge builds character. Certainly the current economic downturn qualifies as a challenge.  Fortunately there are valuable public relations lessons to be learned from these uncertain times that will not only enhance your company’s reputation but help position your organization for better days ahead.

Underpinning a strong company reputation are fundamental public relations principles we share with our clients and that any company can adopt. As early as the 1930s, Arthur Page, the father of corporate public relations, laid down seven simple but powerful principles to define what proper organizational behavior should look like.  The Page Principles are

  • Tell the truth.
  • Prove it with action.
  • Listen to the customer.
  • Manage for tomorrow.
  • A company’s […]