Crises can come out of nowhere and can happen to any client. And you can bet people are going to be blogging and tweeting about it—perhaps before you even get to tell the story. Most companies and public relations firms have crisis communications plans that they immediately implement when these unexpected situations arise. With the ever-so-popular social media networks that have emerged, companies and public relations professionals alike must rethink how to handle crisis communications on the blogosphere. I read a great article this week on PRSA.org by Gerald Baron and Dr. John “Pat” Philbin, APR, titled Social media in crisis communication: Start with a drill.