Engaging Social Media During a Crisis

Brandy at work

Crises can come out of nowhere and can happen to any client. And you can bet people are going to be blogging and tweeting about it—perhaps before you even get to tell the story. Most companies and public relations firms have crisis communications plans that they immediately implement when these unexpected situations arise. With the ever-so-popular social media networks that have emerged, companies and public relations professionals alike must rethink how to handle crisis communications on the blogosphere. I read a great article this week on PRSA.org by Gerald Baron and Dr. John “Pat” Philbin, APR, titled Social media in crisis communication:  Start with a drill.

Leading by Example

2008 MeredithThe world is full of leaders, historically mostly men, but according to the Center for Women’s Business, today more than 50 percent of the privately owned firms in the country are owned by women. Mitchell Communications Group is headed up by one of those dynamic and entrepreneurial women. This month Elise was named one of AY Magazine’s Most Powerful Women in Arkansas. Her accolades and accomplishments are a direct reflection of her exceptional leadership skills. Each day I watch Elise in action and take note of the expertise and attributes that are essential to any successful business leader.

  • Poise […]

PR 101: Life Outside the Classroom

As a May 2008 college graduate, I jumped into the public relations industry head first, beginning my job at Mitchell Communications Group two weeks after graduation. The transition from the classroom to the office was a memorable experience, full of anticipation and plenty of surprises.

Here are a few of the many things I’ve learned in my past nine months at MCG:

  • The results of a job well done in a professional environment are much more rewarding than a red “A” inked on a piece of paper. Kelsey Boyd
  • Public relations practitioners are lifelong learners that delve into a variety of topics. Where else can you become knowledgeable […]