For anyone who may have thought Instagram was just a pretty face … think again. The social media platform that changed the way people see photos and socialize them in the digital age is at it again. This morning, it launched its new app Hyperlapse to the masses. The company describes it as “a new app to capture high-quality lapse videos even while in motion.” Reports of the app are comparing it to “a $15,000 video setup,” which sounds very appealing to up-and-coming filmmakers. But this is about more than appealing to filmmakers. With Hyperlapse, Instagram is putting a tool into the hands of the masses to let them do what was once only possible by videographers with expensive gear. And it makes a whole lot of sense. With social media, the layers between the media, brands, videographers, consumers and the general […]
Ingredients that contributed to Woodstock “going viral” in 1969 still apply to stellar marketing campaigns today
Believe it or not, this weekend marks the 45th anniversary of Woodstock, the legendary three-day festival of peace, love and music held on a muddy 600-acre farm in Bethel, NY in the summer of 1969. Woodstock promoters planned to draw thousands. In the end, it attracted nearly a half million people, shut down the New York State Thruway and secured its place as one of the largest rock festivals of all time and a cultural touchstone for the late 1960s. Simply put, Woodstock went viral. It did so without the technology, digital space and social platforms that connect people, marketers and brands with the entire world today. It went viral at a time when there was no Internet, snail mail was considered speedy delivery, and phones featured rotary dials and were attached to walls by tangled, five-foot cords.
2014 was to be the year of wearable tech – and not just because of Google Glass. There are more wearable tech devices on the market, being worn on heads, upper bodies, wrists, legs – even embedded in clothing – than ever before. But for all of the positive excitement and wonder around wearable tech, there are just as many stories and discussions centered on how it’s destined to fail. That it “hasn’t taken off like it was supposed to.” No, wearable tech hasn’t become the sequel to the smartphone revolution just yet. But it’s important to remember that the Internet wasn’t exactly an overnight sensation, either. The idea of wearable tech still confuses quite a few people. They don’t see the practical application to […]
No debería sorprendernos que la población de origen hispano de los Estados Unidos está experimentando un crecimiento sin precedentes. Se espera que, para el año 2050, los hispanos superen la cuarta parte de la población del país y dentro de poco tiempo esta comunidad supere los 2 billones en poder adquisitivo. Pero hay otro hecho que debería llamar nuestra atención: La población hispana de los Estados Unidos conduce a la adaptación de dispositivos digitales. Sin embargo, muchas marcas aún no disponen de una estrategia de marketing dirigida para el público. Las estadísticas demuestran que más del 40 por ciento de los consumidores utilizan de forma activa las aplicaciones móviles, incluso cuando van de compras, casi el doble que hace apenas un año. Nos guste o no, la gente lleva […]