5 Ways to Create Fluid Talent in Your Company

Posted by Sheerah Davis on February 7, 2019

This article was originally published on HR Daily.

Read More

Topics: Thought Leadership

How to Use Micro-influencers to Target ‘Local’ Consumers

Posted by Sarah Clark on February 7, 2019

Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise. Here’s how influencers help bridge the gap.

This article originally published on PR Daily

Today, the broader world is always within reach.

However, many organizations are discovering that no matter how connected the world may be, real influence starts locally.

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to.

Read More

Topics: OmniLocal

4 Ways to Embed Inclusivity Into Your Culture

Posted by Sarah Clark on February 7, 2019

Just when you thought you understood diversity, you realized your workplace wasn't actually all that inclusive.

This article originally published Jan 31, 2019 in Inc. 

Who says you can't teach an old dog new tricks? Hilton is celebrating 100 years in business, a pretty remarkable feat. Yet the corporate centenarian hasn't stuck with antiquated management practices. In fact, Hilton is leading the way by becoming an award-winning employer known for a superior inclusive working environment.

Read More

Topics: Diversity

Think Hyperlocal: A Power Shift in Influencer Marketing

Posted by Mitchell Communications Group on February 5, 2019

Accusations of “fake news” fly fast and easy these days. Not surprisingly, consumer distrust has grown, especially when it comes to information found online. But while it might initially seem counterintuitive, the cynicism is increasing the power of influencer marketing — at least, a specific branch of influencer marketing.

Read More

Topics: influencers, Hyper-Local Activation, influencer marketing, OmniLocal