How to Successfully Engage Millennials Using Incubation Labs

Posted by Sarah Clark on November 30, 2015

It’s been a long time coming, but 2015 is the year Millennials will officially surpass the Baby Boomers to become the largest living generation. This has far-reaching implications for a range of industries — but none more so than marketing.

More and more brands are asking, “How do we engage with the Millennial generation?” However, few are coming up with a definitive answer.

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Topics: Innovation, Insights

Black Friday: Then and Now

Posted by Hayley Mink on November 24, 2015

Seems like Christmas deals and advertisements start earlier and earlier each year. The standard used to be after Thanksgiving, but in recent years displays and advertisements have begun popping up even before the start of Halloween.

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Topics: Retail, Insights

Twenty Years In: Always Real. Always Mitchell.

Posted by Elise Mitchell and Sarah Clark on November 18, 2015

Our agency was born where many an idea first takes shape. A lone wolf entrepreneur sitting at her kitchen table late at night, hungry to build a different kind of communications agency. That was 20 years ago, and today we proudly celebrate all that has changed at Mitchell Communications Group, and some very important things that haven’t.

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The Fresh Faces of Generation Z

Posted by Hayley Mink on November 10, 2015

Roughly defined as anyone 5 to 19 years old, Generation Z makes up more than 25% of the U.S. population. And the group is as diverse as its age range. Of course shared behaviors exist, but they can’t be used to define them as a whole.

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Topics: Consumer Insights

Declining Attention in an Age of Distraction

Posted by Ann Newland & Hayley Mink on November 6, 2015

Psst! Hey you, want some free money? Pardon our catch line; we only had about 6 seconds to capture your attention so there’s no money. We know you’re disappointed but we will explore why those 6 seconds are so important later. And actually, being able to catch and keep your attention sums up the 2015 eMarketer Attention conference held in late October in New York City.

For those still hanging on and providing your attention, there’s a good possibility you are also checking your email while reading this blog post. The latest numbers show U.S. adults currently consume 12 hours a day of media thanks to our multitasking habits.

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Striking a Harmonious Balance Between Tech and Touch in the Hospitality Sector

Posted by SheaDavis on November 3, 2015

The hospitality industry has always depended upon good service. From the efficient way a staff member helps with luggage to a personal restaurant recommendation from the front desk to even the smile of the waiter when a family walks in, service can mean the difference between a simple stay and a holiday.

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Topics: Hospitality

MEET MITCHELL: Spooks, Spirits & Inspiration

Posted by Sarah Doretti on October 27, 2015

Most people fall into one of two categories when it comes to dressing up for Halloween; either extreme dread or total excitement. I am 100% in the second group. No matter what the theme is, I am game to play. I find the process of conceptualizing a makeup design and trying new techniques incredibly therapeutic. Even if a character doesn’t turn out the way I had planned, it is a creative journey that I am all about.

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Topics: Mitchell Team, Design

Ad Blocking: Updating iOS and Industry Thinking

Posted by Ann Newland on October 22, 2015

At Apple’s early September iPhone event, the tech giant revealed an important update: iOS 9 will support ad blocking on any iOS device.

Users everywhere rejoiced at the possibility of never seeing another pop-up ad again. But in Apple’s attempt to improve the user experience and entice users to move all mobile activity to apps, some parties were left out to dry.

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Topics: Digital Marketing, Ad Blocking

Revival | AIGA 2015

Posted by Hannah Bailey on October 20, 2015
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Calling All Kinds: A Conversation on Diversity

Posted by Sheerah Davis on October 12, 2015
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Topics: Diversity

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