Topics: Thought Leadership
Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise. Here’s how influencers help bridge the gap.
Today, the broader world is always within reach.
However, many organizations are discovering that no matter how connected the world may be, real influence starts locally.
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to.
Just when you thought you understood diversity, you realized your workplace wasn't actually all that inclusive.
Who says you can't teach an old dog new tricks? Hilton is celebrating 100 years in business, a pretty remarkable feat. Yet the corporate centenarian hasn't stuck with antiquated management practices. In fact, Hilton is leading the way by becoming an award-winning employer known for a superior inclusive working environment.
Accusations of “fake news” fly fast and easy these days. Not surprisingly, consumer distrust has grown, especially when it comes to information found online. But while it might initially seem counterintuitive, the cynicism is increasing the power of influencer marketing — at least, a specific branch of influencer marketing.