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  • HispanicizeBlog
    Hispanicize 2015: Authenticity and relevancy for the Hispanic consumer Hispanicize 2015: Authenticity and relevancy for the Hispanic consumer

    Hispanicize 2015: Authenticity and relevancy for the Hispanic consumer

Hispanicize 2015: Authenticity and relevancy for the Hispanic consumer

According to a recent Nielsen report, the Hispanic population (52 million) continues to be the fastest growing in the U.S., with an impressive buying power of $1.2 trillion. That statistic drew us to Miami earlier this month for Hispanicize, the largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. For the past six years, this five-day gathering has served as a stage for all things Hispanic focused – from creative marketing campaigns, new products, technology and inspiring stories. With such brands as Dunkin’ Donuts, Toyota, Coca-Cola, Google, JetBlue, Best Western and McDonald’s in attendance, Hispanicize delivered yet again. Authenticity and relevancy. Those were, by far, the most used words at Hispanicize 2015 – and remain the keys for brands to successfully connect and build relationships with […]
  • Big Break
    Mitchell Gives PR Students Their Big Break Mitchell Gives PR Students Their Big Break

    Mitchell Gives PR Students Their Big Break

Mitchell Gives PR Students Their Big Break

In less than five days, four interns made one impressive impact on Mitchell Communications Group. It was all part of Big Break, Discovering Diverse Talent, which is our annual internship program. This year marks the fifth occasion of the program, and once again, we had a group of talented students step up to the challenge for this week-long immersion in public relations.  Big Break was designed as a way for Mitchell to help advance the profession of public relations, as well as recruit diverse talent for the agency and industry. It has become a valuable program that we’re proud to offer students each year. We were honored to have the following students participate as the Class of 2015, and we’d like to share a few of their experiences from the week:  Caroline Crosthwait, University of Arkansas
  • SXSW Day 4
    #SXSW: Digital & Creative Collaboration #SXSW: Digital & Creative Collaboration

    #SXSW: Digital & Creative Collaboration

#SXSW: Digital & Creative Collaboration

Today, our team examines marketing, digital, creativity, content development and collaboration from SXSW. Jessica Dove, Digital Account Manager During a panel discussion of media chief marketing officers, we examined how marketing’s role is more than just pushing messages and driving sales. It’s about bringing a brand to life and connecting with communities. Questions were posed to the panel covering topics of how data has changed marketing, how conversations are built and how to design stories that transcend a single channel. As the CMO’s examined the industry, some trends and insights emerged. Data – Marketers have access to real-time insights to drive immediate actions for brands. The immediate opportunity to react to what’s not working is […]
  • SXSW2
    #SXSW: Listening, Disruption & What’s Next #SXSW: Listening, Disruption & What’s Next

    #SXSW: Listening, Disruption & What’s Next

#SXSW: Listening, Disruption & What’s Next

Mitchell’s tour of SXSW continues. Today, our team examines listening, content development, mobile, disruption and what’s coming next. Jessica Dove, Digital Account Manager Nonverbal cues that we send through our digital assets are as important, if not more important than our written content. When creating a website or piece of digital marketing material, we usually think about what we want to say, but we need to put just as much attention to how we are saying it through the nonverbal components. In the workshop Digital Body Language, we examined how online users decide within the first seconds if they like, trust and want to buy from you. Digital assets that make up your first […]