How to Be the Leader Your Team Needs During Periods of Change

Posted by Sarah Clark on November 22, 2017

 

There’s been a lot of change in our agency over the past few years. Authenticity and communication were critical every step of the way.

 

I had to mean it, sincerely, when I said that I believed a new goal or strategy would be the best thing for us. And our team had to discuss the good, the bad, and the ugly in order to arrive at a shared vision.

 

There are a few truths rooted at the core of every good company, and they're never more apparent than when you’re experiencing growing pains. They’ve helped me guide my team through change — maybe they can guide you, too.

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Topics: Leadership, change management

SNAPSHOT: Trends and Headlines to Check Out This Week

Posted by Mitchell Communications Group on November 17, 2017

Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

“Life is 10% what happens to you and 90% how you react to it.” – Charles R. Swindoll, American clergyman

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Topics: trends, industry headlines

Mitchell Communications Taking Influencer Marketing to the Next Level with Local Expertise

Posted by Mitchell Communications Group on November 15, 2017

FAYETTEVILLE, Ark., November 15, 2017 – Today, Mitchell Communications announced the launch of Ripple, an innovative influencer marketing approach focused on relevant storytelling by micro-influencers.  The launch of Ripple converges with Mitchell’s legacy of hyper-local expertise to bring a unique blend of targeting capabilities to the influencer marketing landscape.

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Topics: influencer marketing, ripple

Why eSports Is a Gold Mine of Marketing Opportunity

Posted by John Gilboy on November 14, 2017

From health nuts to cigar aficionados to concert junkies, marketers are always investigating new ways to reach customers where they're already at. It makes sense: When we love something, we're much more open to anything related to it — brand messaging included. Reaching and engaging consumers through their passion points offers brands a way to intersect in their lives in a meaningful way.

For marketers, competitive video gaming — also known as eSports — represents a huge opportunity to shift consumer perceptions and drive behavior changes. This passion point is on the rise in a major way, and marketers would be wise to sit up and listen.

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Topics: Marketing, trends, eSports