In a previous life, I was a sports director at a top-rated local television station. I had three deadlines daily: 1, 6 and 10 p.m. It was a fast-paced environment that could reach break-neck speed. I was constantly on the phone with my reporters and news producers, and coordinating sportscasts in the newscast while simultaneously writing scripts. The way I saw it, interruptions from firms pitching me story ideas (usually satellite media tours) would just put me further behind. I’d cut them off. It was almost always a national pitch. We were 99 percent local, 99 percent of the time. “We’re not interested, thanks.” Click. Karma has a funny way of coming back on you. Now in the PR world, pitching stories is a big […]
If you’ve recently updated to a smart phone, you may be overwhelmed by the large number of software applications, or “apps,” available for your new device. Whether you’re using the latest iPhone or one of the many Android phones available, there are some things you’ll always want to be able to do with your phone. The following apps take care of some essential functions you’ll find useful, plus they’re a great way to get started with your new smart phone. Waking up: For my Android, I use Alarm Clock Xtreme, which allows me to set multiple alarms to get up at a different time on the weekends, or just set a […]
Traveling to new places can be fun and exciting, but it can also be stressful if things don’t go as planned. Luckily, there’s an app for that. Over the past 13 months, between traveling for work and pleasure, I’ve visited 25 states and three countries. Over that time, I’ve downloaded numerous apps and received tips from fellow passengers on others to help make traveling a positive experience. So before you hit the road or skies on your next trip, be sure to download these travel favorites. Packing (+ TO DO!): This seems like a no-brainer, but I leave […]
The battle for brand success is won or lost every day one consumer and one community at a time. Consumers make choices every day to meet their needs. They are bombarded with messages, brand promises, deals and offers – all delivered in countless ways all the time. How can companies break through the clutter as they compete for customers’ attention and loyalty? This question was debated recently by a panel at the Holmes Global PR Summit in Miami. Mitchell’s president, Sarah Clark, moderated the client-based panel, and their response was universal: Local stories can bring global brands to life and engage audiences in powerful ways. Joining Sarah on the panel were Brad Wahl, vice president of marketing for Cracker Barrel Old Country Store; Naoko Katayama, executive planning director for the Dentsu Network; and David Tovar, vice president of corporate communications for Walmart.