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    Gen Y: The rise of cultural diplomats Gen Y: The rise of cultural diplomats

    Gen Y: The rise of cultural diplomats

Gen Y: The rise of cultural diplomats

Uncovering Gen Y trends and influence is a hot button concern for many brand communication stewards (thanks Captain Obvious). On a serious note, we get it. Harnessing touch points for the digital native generation is a mandatory to drive engagement and build brand equity. In the spirit of marketing differently and taking the road less traveled, however, we need to move beyond standard issue Gen Y hallmarks. Think of the buzzy descriptors that have emerged and repeated ad nauseam – short attention spans, demand praise and humor get them every time (wait – this guy again!). Turns out humor (especially the tasteful quirky sort) gets most any one of us to smile and let a brand inside our consciousness. As part of our effort to hunt […]
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    3 takeaways from After Effects World Conference 2014 3 takeaways from After Effects World Conference 2014

    3 takeaways from After Effects World Conference 2014

3 takeaways from After Effects World Conference 2014

  I recently had the awesome experience of being in Seattle for the 2nd annual After Effects World Conference, put on by Future Media Concepts and focused on motion graphics, visual effects, and animation design in Adobe After Effects. I’ve been working in the software for nearly four years now, but I’m mostly self-taught and was really looking forward to the opportunity. These were my three most significant takeaways: Creative inspiration You reach a certain level in a creative discipline where your own development is less about tips and tricks (though these are helpful) or even specific techniques (though you should always be learning more), and more about finding the motivation and inspiration to keep trying new things. One of the keynote speakers was […]
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    5 things you need to know as a leader 5 things you need to know as a leader

    5 things you need to know as a leader

5 things you need to know as a leader

  It’s one thing to “want” to become a leader, but it’s quite another to physically step into those shoes and start to move what – at times – may seem like mountains. Are you truly visionary? You probably recognize that taking risks comes with the territory, but how much risk is too much? And what happens when the responsibility of building and mobilizing a team rests squarely on your shoulders? To a certain degree, leaders learn from doing. Our CEO, Elise Mitchell, has worn those shoes for more than 20 years and continues to grow every day. But, in addition to committing to being a lifelong learner, she recently offered up these 5 things you need to know as a leader in a recent piece for the Public Relations Society of America. Again, nothing replaces real-life experience, but these tips come from a woman who’s walked the […]
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    Mitchell puts affordable, customized training just a click away Mitchell puts affordable, customized training just a click away

    Mitchell puts affordable, customized training just a click away

Mitchell puts affordable, customized training just a click away

For six years, the Center for Training, Business and Leadership Excellence – a shared service of our agency – has built its name on delivering customized training, facilitation and executive coaching. Today, with the launch of ProfoundSkills.com, we’re putting customized webinars and learning resources just a click away. These new downloadable offerings are convenient, allow you to learn at your own pace, and cover a variety of topics, including dealing with difficult conversations, media training, influence and values-based leadership. And, at $10 to $49 per download, they’re affordable. Regardless of the size, budget or location of your organization, you now have access to what you need, when you need it. In celebration of the launch, you can download our “Influencing […]