Quantcast
  • How to Tell a Story
    How to Tell a Story How to Tell a Story

    How to Tell a Story

How to Tell a Story

One of the most searched-for communication skills on the Internet is “how to tell a story.” Stories are enjoyable, alive, effective and easy to retain. And you don’t have to be a professional storyteller to utilize this powerful communication technique. These are 10 simple steps to telling a good story: Select a story. Sounds simple, but you need to find a story that you love and that’s relevant to your situation. A testimonial can be a powerful way to support your topic. But you can also use
  • Food Culture + Food Sharing
    Food Culture + Food Sharing = The Revolution Grows Food Culture + Food Sharing = The Revolution Grows

    Food Culture + Food Sharing = The Revolution Grows

Food Culture + Food Sharing = The Revolution Grows

Food unifies strangers, friends and family alike – satisfying hunger and sparking emotional connectivity. The way today’s consumer intersects with food has shifted significantly. Foodie culture now sits firmly in the mainstream and has emerged as an increasingly important part of consumer social DNA. Pop culture has demystified the sanctity of food and influenced our growing affinity. However, the biggest driver has been preferences of the “foodie” generation (aka Millennials). In a way very distinct from prior generations, Gen Y views food as a means for personal storytelling and self-expression. They’re posting food creations (even adorably combining food […]
  • Q&A: Brad Wieners
    5.5 Questions: Brad Wieners on Brand Journalism 5.5 Questions: Brad Wieners on Brand Journalism

    5.5 Questions: Brad Wieners on Brand Journalism

5.5 Questions: Brad Wieners on Brand Journalism

In an attempt to further put some context around “branded content” or “brand storytelling,” I thought I would reach out to a respected former colleague of mine to get his thoughts. Brad Wieners and I worked at Wired Magazine together in the 1990’s and since then he has gone on to write compelling stories, do great work at Outside Magazine and National Geographic, as well doing a nickel for Jann Wenner as the editor of Men’s Journal. Now, for just over four years, he has been the executive editor of Bloomberg Businessweek and has taken […]